Marketing bites

Ferrero Collection launches Luas 'Give Something Special' Christmas campaign - and other news for FMCG marketers - for the week 02/12/14 - 08/12/14


Brand Central

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8 December 2014

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Ferrero Collection brings the senses to life with new Luas ‘Give Something Special’ Christmas campaign  

Ferrero has launched its ‘Give Something Special’ advertising campaign. A luxurious wrap on the Luas Green Line from Stephen’s Green to Brides Glen promoting the Ferrero Collection stretches over 36.5km of Dublin. The creative for this campaign hopes to drive awareness and trial of the Ferrero Collection featuring the tagline, ‘Give Something Special’. The Luas initiative will span over a three-month period from December 2014 until March 2015.

Betty Crocker teams up with ISPCC to raise funds for Childline service 

Betty Crocker is a proud supporter of the ISPCC’s Holly Bake this December, baking a difference this Christmas. The charity is encouraging people nationwide to bake a Christmas cake, festive cupcake or a Yuletide biscuit to help raise funds to ensure that the Childline service can continue to answer children’s calls this Christmas.

For more information on the ISPCC, log onto or call 1850 50 40 50. For Betty Crocker recipes and information, log onto

S. Pellegrino Young Chef 2015 talent contest launches

S. Pellegrino, the world famous sparkling water, synonymous with gourmet food and wine culture, has launched a global talent search to find the best young chefs of the world, a unique initiative that reflects the brand’s commitment to supporting emerging talent. Open until 15 December, young chefs all over the world can apply outlining their signature dish on, the online magazine for food enthusiasts, proudly endorsed by S.Pellegrino and Acqua Panna.

SuperValu enters insurance market with travel insurance offer

SuperValu has launched SuperValu Travel Insurance, the first in a range of insurance products to be offered by the company. SuperValu Insurance is regulated by the Central Bank of Ireland and SuperValu has partnered with ACE European Group Ltd., one of the world’s largest insurance providers, to underwrite its travel insurance product.

Customers looking to purchase SuperValu Travel Insurance will be able to buy it online at or by calling 1890 719 425.

Eurofins can offer testing services from Dublin and Dungarvan 

Eurofins Food Testing Ireland Ltd is a subsidiary of Eurofins Scientific. Eurofins Scientific is the world leader in food and pharmaceutical products testing. Eurofins boasts a modern, streamlined network of laboratories and competence centres uniquely capable of providing high quality analyses at a reasonable cost. Eurofins Food Testing Ireland Ltd operates two sites: in Dungarvan, a INAB, TLAS and M&S accredited Microbiology Laboratory and inDublin, a Food Chemistry Service Centre.

All new Transit Courier completes Ford’s market-leading Transit range

The smallest version of the Ford Transit range, the Transit Courier, arrived in Ireland during 2014.  Joining the Transit Connect, Transit Custom and the 2 Tonne Transit, Ford’s first-ever small Transit van delivers unsurpassed fuel economy. For the Irish market, Transit Courier is available in two series: Base and Trend with the choice of powertrains 1.5 litre 75PS TDCi or 1.6 litre 95PS TDCi and prices start from €13,990 including VAT.



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