Marketing bites
Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...
Print1 December 2017
Jameson launches Caskmates IPA edition
Jameson has launched its Caskmates IPA Edition, a triple distilled Irish whiskey finished in craft IPA-seasoned barrels. The result is a whiskey that features the signature smoothness of Jameson alongside hints of light hops, fresh citrus and floral notes, and can be served neat, on the rocks, or paired with a beer. It’s another examples of the innovation on show in manufacturing of spirits.
Dublin’s five star Dylan Hotel launches exquisite hot chocolate menu
Dublin’s finest five star boutique hotel has unveiled the Chocolate List, “the ultimate chocolate experience” just in time for Christmas. The decadent new menu was designed by the Dylan’s head chef Mark Brodie in collaboration with Cocoa Atelier, leaders in the art of chocolaterie and will launch in the luxurious surrounds of the Dylan on 4 December.
The Times and Starbucks team up to raise funds for Irish Youth Foundation
In a new partnership between Starbucks and The Times Ireland Edition, a donation will be made to the Irish Youth Foundation for each cup of coffee sold by Starbucks this months. Customers will also receive a free copy of the newspaper with their purchase. 73 Starbucks stores across the country will feature dedicated staff handing out copies of the newspaper. Customers can also text Lapland to 50300 to donate €4 and enter a draw to win a family holiday to Lapland with Sunway Holidays.
Cork firm nets multi-million deal to supply Lidl UK fish
Keohane Seafoods of Bantry, Co. Cork, has landed a deal to supply packaged salmon darnes to 120 Lidl stores in the UK, in a deal worth more than €6m. Depots in Bridgend, Weston Super Mare and Enfield will be the destinations in a welcome devleopment for Ireland’s fishing industry. The grocery chain says the deal originated due to the close relationship Ireland’s Lidl group has with fisheries.
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