Marketing bites

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...


Brand Central

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22 September 2017

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The Vow: INM’s new home for the modern Irish wedding

Independent News & Media has launched a brand-new reader experience, The Vow. Combining a dedicated digital hub with a premium glossy magazine, The Vow is the new place to discover the latest wedding trends, fashion and celebrity wedding gossip. will provide an online wedding destination, with unrivalled knowledge and advice from not only the best in the business, but also from real people who have been there, done that and thrown the bouquet.

International chefs, Mark Moriarty and Francesco Mazzei, join forces for Dublin Italian dining experience

Former World Young Chef of the Year, 25-year-old Dubliner, Mark Moriarty, and acclaimed Italian chef, Francesco Mazzei, have joined forces for the first time to present a special Sagra dining experience in Dublin on Friday, October 20. Hosted as part of Peroni Nastro Azzurro’s La Sagra food festival in Meeting House Square, the menu will feature Italian-inspired dishes made using local ingredients from Irish food producers who have been inspired by Italy in their work. Tickets are on sale now at

Bank of Ireland and Leinster Rugby announce extension of sponsorship to 2023

Bank of Ireland and Leinster Rugby have announced a five-year extension of their sponsorship through to the 2023 season. In addition to exclusive branding of all playing and training kits for the Leinster Rugby professional team, the partnership continues to encompass all Leinster rugby activity right through to grassroots community, schools and club level. For more, visit

Kinetic showcases dynamic opportunities of digital OOH on New Digipole

Kinetic, the leading agency in helping brands connect with and activate their audiences while on the move, has embarked on a two-week campaign to highlight and demonstrate the dynamic capabilities of Digital out-of-home (OOH). Kinetic is showcasing its offering on Ireland’s first large format roadside digital screen Digipole, which was launched in September. The campaign effectively demonstrates to advertisers the benefits of DOOH advertising and how Kinetic can orchestrate an Active Journey to engage customers. Over 100 pieces of dynamic copy are running on the Digipole as part of Kinetic’s campaign linking into day, day part, location and upcoming events.

Deliveroo announces the country’s 10 most popular seafood dishes

Ahead of this weekend’s International Seafood & Oyster Festival in Galway, which celebrates the finest delicacies from the Big Blue, Deliveroo has weighed in with the most popular seafood dishes being ordered right now. They are:

1.     Klaw, Capel Street, Dublin: Lobster Roll

2.     Hooked, Henry Street, Galway: Fish & Chips

3.     Leo Burdock, Dublin: Beautiful Fish Bites & Chips

4.     Quinlan’s, Cork: Traditional Beer Battered Fresh Fish & Real Potato Chips

5.     Fallon & Byrne, Dublin: Creamy Fish Pie

6.     Aoki Sushi, Richmond Street, Dublin Spider Soft Shell Crab

7.     Shack Café, Temple Bar, Dublin Fish n’ Chips

8.     Opium, Wexford Street, Dublin: Panko Crab Cakes

9.     Carluccio’s, Dublin: Spaghetti Lobster

10.  Eatokyo, Temple Bar, Dublin: Soft Shell Crab Tempura Futomak          


Teeling Whiskey Releases New Brabazon Port Cask Bottling

Teeling Whiskey has released the second in its latest series of limited edition Single Malts, entitled the Brabazon Bottling, Series 2. This new series continues upon Teeling Whiskey’s dedication to creating new and interesting expressions of Irish whiskey and in particular, expanding the underdeveloped Irish Single Malt category.

The Brabazon Bottling Single Malt Series focuses on creating a full flavoured taste experience that pays homage to the unique and distinct role that fortified wines can have on Irish whiskey.






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