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Flahavan’s RTÉ Operation Transformation Free Porridge Day was a success last Saturday

RTÉ Operation Transformation Free Porridge Day provides 3 million bowls of Flahavan’s Porridge - and other news for FMCG marketers - for the week 30/01/2016 - 03/02/2016


Brand Central

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3 February 2017

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RTÉ Operation Transformation Free Porridge Day provides 3 million bowls of Flahavan’s Porridge! 

RTÉ Operation Transformation Free Porridge Day in partnership with Flahavan’s has proved a roaring success, having ‘served up’ 3 million bowls of porridge over last weekend. All 200,000 of the limited edition free Flahavan’s 500g porridge packs ‘sold out’ nationwide through supermarkets, SuperValu, Tesco, Eurospar and Dunnes Stores on Saturday 28 January. This unique event to celebrate Operation Transformation’s 10th series was the first of its kind in a bid to raise awareness of the importance of porridge in people’s diets to live longer and live better.

Crouch, touch, pause, pundit! Aldi announces the pick of its panel ahead of RBS 6 Nations games 

AldiFeatureinMBAldi announced the lucky child pundits who will form their hotly contested Aldi Kids Rugby Panel earlier this week. Pictured are the chosen ones (from L-R) Charlie Geelon (9) from Shankill, Dublin, Donncha Flannery (7) from Tramore, Waterford, Charlotte De Chellance (9) from Kildare and Dylan Vickers (8) from Wicklow Town. Putting their punditry skills to the test, The Aldi Kids Rugby Panel, which will be anchored by comedian Barry Murphy, will be offering viewers a match analysis, before, during and after each of the Ireland RBS 6 Nations games. So tune in from this weekend to see them in action! #AldiRugbyPanel

Glendalough Distillery launches Wild Botanical Gin

This year, Glendalough – Ireland’s first craft distillery – successfully captured all four iterations of its famous seasonal gins in one bottle: Glendalough Wild Botanical Gin. Bottled at 41% ABV and priced at €35 RSP, Glendalough Wild Botanical Gin is beautifully presented in the distillery’s distinctive and evocative packaging complete with the outstretched figure of the fabled Saint Kevin.

Glendalough Wild Botanical Gin has a RSP of €35.00 and currently stocked by O’Brien’s nationwide; The Celtic Whiskey Shop, Dublin; Baggot Street Wines, Dublin; McCambridges, Galway; and other good off-licences nationwide.

Retailers can help reduce plastic to landfill by stocking the Irish sustainable bamboo toothbrush 

If each of the world’s seven billion people were to use just one toothbrush annually this would generate 100,000 tonnes of plastic waste each year. In response to alarming facts like this, Irish ‘ecopreneur’ Dylan Regan has developed a new sustainable toothbrush featuring a 100% Moso bamboo handle and soft bristles enhanced with activated bamboo charcoal, which is naturally effective at fighting plaque and can help whiten teeth by absorbing tannins.

VirtueBrush, which retails at €5.95, is currently stocked in a number of retailers including SuperValu, Churchtown, Dublin 14, several Meagher’s Pharmacies, and hotels. For more information visit:

SuperValu partnership with Win|Win to deliver €10 million revenue boost to Irish hotels in 2017

SuperValu has signed a new contract with Win|Win, the Irish rewards and loyalty programme provider, which will deliver €10 million in direct revenue to Irish hotels in 2017 through SuperValu’s Getaway Breaks. As part of the newly revamped Real Rewards programme, SuperValu’s Getaway Breaks offers customers an average of 30% savings on hotel and holiday home breaks at Ireland’s leading destinations.

To check out the new Getaway Breaks programme, visit To learn more about the Real Rewards Programme and/or download the app, visit

BWT water+more appointed Event Sponsor of World of Coffee Budapest 2017

The Specialty Coffee Association (SCA) has announced BWT water+more has been appointed headline sponsor of the World of Coffee event for the third year in a row. The 2017 event will take place in the capital of Hungary from 13-15 June.

Taking place in the stunning city of Budapest, World of Coffee features over 200 of the world’s most innovative coffee industry suppliers, three full days of competitions, the Re:co Symposium, seminars, educational workshops and a packed social and networking programme.



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