Marketing bites
A round-up of the latest news for FMCG marketers
Print6 January 2017
Search for 30 talented professionals to become future food & drink industry leaders
Bord Bia and the UCD Michael Smurfit Graduate Business School have commenced a search for thirty talented professionals who can demonstrate the aptitude, ambition and drive to become future leaders in Ireland’s thriving food industry. Successful applicants will work alongside leading Irish and International food, drink and horticultural brands in overseas markets while honing their strategic business development, marketing and business sustainability skills. Applications are open at smurfitschool.ie/bordbia.
Topaz calls on customers to take a SEAT and Play or Park!
Topaz has announced that SEAT Ireland will once again fuel its Play or Park loyalty programme during 2017. Over 470,000 customers across the Topaz network have participated in Play or Park to date, collecting points with every purchase at participating forecourts nationwide. Partnering with SEAT Ireland for the third year running this 2017, three lucky Play or Park winners will drive away from a Topaz forecourt in a brand new SEAT car.
Abrakebabra wants to help undress the nation and “go nude”!
Abrakebabra is keen to help its customers with their New Year’s resolutions by undressing the nation to Go Nude…with bread-free kebabs. Abrakebabra first created its classic Kebab range in 1982. The GO NUDE campaign is the latest celebration of this genuine classic, but with a NEW authentic delivery. This time, consumers have the option to enjoy the legendary Original, to go nude. Abrakebabra will utilise the support of their ambassador, Keith Barry for Go Nude, ensuring some fun, tongue and cheek activity will surround the campaign.
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