Lyons’ “Time to Talk” campaign raises €30,000 for Pieta House
Successful campaign raises awareness and funds for Pieta House and the vital services it provides free of charge.
Print17 February 2017
Lyons Tea’s Time to Talk campaign has raised €30,000 for Pieta House, the non-profit Suicide and Self Harm Crisis Centres. The campaign launched last October and comprised of special Pieta House packs of Lyons Original and Gold Blend 80s boxes.
The Time to Talk campaign was launched to raise awareness and funds for the charity and the vital services it provides free of charge across the country. Each special Pieta House pack had awareness information around mental health issues in Ireland as well as contact information for anyone who feels they need to talk with Pieta House.
Speaking about the initiative, Pauline Browne, marketing director of Lyons Tea called the campaign “a very special partnership.”
“We know many a conversation has been shared in households around the country with a cup of Lyons Tea,” Browne said. “I hope that the Time to Talk campaign has gone someway into helping others open up about whatever might be on their minds and reminded anyone in need that Pieta House is there to offer help and support.”
Brian Higgins, CEO of Pieta House, echoed the sentiment. “Any initiative that encourages more people to talk and seek help has to be welcomed,” he said. “It’s devastating that we see so many people in Ireland taking their lives by suicide each year because they feel they have no-one to turn to.”
Since first opening its doors eleven years ago, Pieta House has helped over 27,500 people free of charge thanks to the generosity of people and companies throughout the years. The awareness and funds raised through the Lyons Tea campaign ensures that more people are aware of the organisation’s work and that someone is there to help them.”
Lyons Tea will again support Pieta House in 2017 with some new campaigns to help generate funds and awareness for the charity.
For more details on the resources and services offered by Pieta House, go to www.pieta.ie
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