Lyons Tea continues Pieta House charity work

Lyons believes that tea, the great conversation starter, can truly help in the work Pieta House does
Lyons believes that tea, the great conversation starter, can truly help in the work Pieta House does

Lyons Tea and suicide prevention charity Pieta House have marked three years of their partnership, through which Lyons helps raise vital awareness and much-needed funds for the free nationwide servides Pieta provides.



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27 September 2018 | 0

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Lyons Tea has marked its third year of supporting mental health charity Pieta House, which provides a free, therapeutic approach to people who are in suicidal distress and for those who engage in self-harm. The partnership aims to support the work that Pieta House does by helping to raise awareness and much-needed funds for the services it offers free of charge from its centres nationwide.

Trade customers can support this work by purchasing Lyons Tea Original Blend 600 special case. For every case purchased, Lyons Tea will donate 50c to Pieta House, while stocks last.

In addition, Lyons tea will donate 10c with the purchase of Lyons Tea Original Blend 80 promotional boxes.  These promotional boxes are available in selected stores nationwide, while stocks last.

Jim Reeves, customer director at Unilever Foods Solutions said the company is delighted to offer its continuing support to Pieta House. “Year on year, we have exceeded the donation expectation and we’re hoping that this year will be no different,” he said. “A cup of tea, a listening ear and an encouraging chat can be the beginning for someone looking for support. Opening up and finding time to chat about challenges in everyday life is very important.

“I also want to remind everyone that Pieta House is there to offer non-judgemental support,” he added.

Brian Higgins, CEO at Pieta House said that we as a society cannot afford to be passive in the fight against suicide and the fight against stigma. “The Lyons Tea Now We’re Talking campaign gives everyone the opportunity to use their voice,” he said, “and to reach out or to help others in times of crisis.”

“It’s a partnership we really value,” said Paul Kelly, head of marketing refreshment at Unilever. “We know how effective tea can be as a means of starting even the most difficult conversations. That is why for the past three years Lyons Tea has been committed to ending the stigma often attached to mental health issues in Ireland through our partnership with Pieta House.

“Since its opening in 2006, Pieta House has helped over 40,000 people with over 240 therapists in 15 centres across the country. The initiative highlights the importance of promoting positive mental health among young people and ensuring they know there are support services out there like those offered by Pieta House.”

To avail of the Pieta House services, which are free of charge please visit for all centre contact details. Pieta House provides 24/7 support – if you are suicidal or self-harming you can contact Pieta House 24/7 via the Freephone helpline on 1800 247 247, you can also text HELP to 51444 (standard message rates apply).

Purchase the special pack at



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