L’Oréal Ireland donates thousands of free hygiene products to frontline workers
Beauty and health and wellbeing heavyweight donates 50,000 free hygiene products and hand sanitisers to frontline healthcare workers and 27,000 to frontline pharmacy and grocery across Ireland
20 April 2020 | 0
In ongoing support of the fight against coronavirus, L’Oréal Ireland is implementing a series of measures for communities most impacted by the crisis.
The group and its family of brands will donate 50,000 hygiene products and hand sanitisers to frontline healthcare workers in Ireland serving the most vulnerable people and striving to curb the pandemic. The group will donate 27,000 hand sanitisers to frontline pharmacy and grocery staff that are ensuring availability of essential goods and services to communities across Ireland. These products will be provided completely free of charge. L’Oréal Ireland states this commitment builds on the L’Oréal Group’s wider European solidarity programme announced globally on 18 March.
Together, L’Oréal Ireland will:
- Donate 40,000 hygiene and care products to frontline healthcare workers: In partnership with In Kind Direct and Blue Light Card, the company will provide 40,000 body wash, hand creams, conditioner, shampoo and skincare products to hospital workers in Ireland. This includes products from L’Oréal Paris, Garnier, Kiehl’s, Lancôme, Urban Decay, YSL, House 99, L’Oréal Paris Men Expert, La Roche-Posay, CeraVe, Vichy, Roger and Gallet, Baxter of California, Kerastase, Redken, Matrix and Decleor;
- Donate 10,000 hand sanitisers to frontline healthcare workers: The company will distribute 10,000 La Roche Posay-manufactured hand sanitisers to frontline healthcare workers in the Ireland;
- Support small businesses: L’Oréal Ireland has frozen the payments of its most vulnerable very small and small-sized customers in its distribution network, including hair salons, until their businesses resume. Additionally, L’Oréal Ireland has shortened its payment times for small suppliers who have been most exposed to this economic crisis;
- Protect pharmacy and food distribution workers: Garnier will give 27,000 free bottles of the new Garnier Pure Active Hand Sanitiser Gel to independent pharmacies, Dunnes Stores and Boots, helping to protect themselves from Covid-19.
“At L’Oréal UK and Ireland we feel a strong sense of responsibility to support relief efforts for the most vulnerable during this unprecedented crisis,” said Vismay Sharma, L’Oréal UK and Ireland country managing director.
“The frontline healthcare workers and retail staff are doing an incredible job looking after the sick and providing essential products and services to communities,” Sharma added. “We feel honoured to be able to provide them with hand sanitisers and key hygiene products. We believe in the beauty of community and are proud to contribute to the needs of our heroic NHS and HSE staff, and those on the retail frontlines across the UK and Ireland.”