Londis announced as new sponsor of Ireland’s Fittest Family
Hit reality show Ireland's Fittest Family will be sponsored by Londis when it returns to RTÉ for its seventh season later this month, the symbol group has confirmed.
8 October 2019 | 0
Londis has announced that it is the proud new sponsor of hit RTE TV show Ireland’s Fittest Family, having agreed a sponsorship deal ahead of the show’s seventh series at the end of this month. The sponsorship deal is part of Londis’ €500,000 marketing campaign that will incorporate overall investment in health and wellbeing in local communities.
Entering its seventh season, Ireland’s Fittest Family is due to air on Sunday, 27 October. Presenter Mairead Ronan and fitness coaches, Derval O’Rourke, Davy Fitzgerald, Anna Geary and Donncha O’Callaghan, will once again be putting Ireland’s fittest, fastest and strongest families to the test in an extreme fitness programme.
Suzanne Weldon, marketing and communications director, BWG Foods, said the company is delighted to sponsor the show as it encapsulates many of the same healthy living values that Londis is committed to.
“This is a family-focussed show,” said Weldon, “and Londis is a family centric retail brand that operates at the heart of the community. We’re hugely passionate about supporting healthier diets in our communities, and are excited about using this sponsorship to promote and encourage healthy eating options with our customers across the country.”
Brokered by Core Sponsorship and Zenith Ireland, the sponsorship agreement includes exclusive Londis TV and online stings throughout the series. The new campaign will also be supported by a strong digital media campaign, in-store posters and POS material, all aimed at building awareness of the sponsorship and Londis’ own ‘Local Like You’ campaign.