Lidl Ireland’s new artisan cheese range supports five local suppliers
Range includes 11 hand-crafted Irish cheeses available in stores nationwide from 11 June
Print9 June 2020
Cheese lovers will no doubt be pleased to hear Lidl Ireland is planning an upcoming artisan cheese promotion in stores nationwide from Thursday, 11 June, while stocks last.
The range includes 11 luxury handmade cheeses locally sourced from across Ireland and feature unique flavour combinations, which Lidl is confident will make up the perfect cheese board spread to have socially distanced visitors drooling.
The debut cheese promotion was designed in a matter of weeks by Lidl Ireland’s expert buyers and planners in support of five of the retailer’s local artisan cheese suppliers and all for just €2.99 each. The range includes Wicklow Gold Nettle & Chive Cheddar, a perfect combination of sweet cheddar and peppery greens that pairs perfectly with Lidl’s Winemaker’s Selection Australian Cabernet Sauvignon 13% (€8.99). For shoppers who love the creaminess and distinct flavours of goat’s cheese, Gortnamona Handmade Irish Goat’s Cheese and Bluebell Falls Goats Cheese are the perfect choice. For a sharp cheddar try Carrigaline Natural Farmhouse or Smoked Cheddar with Lidl’s Deluxe Jalapeno Pepper Relish (€1.59) for a classic flavour combo with a kick.
With primary markets such as restaurants and hotels closed throughout Ireland due to Covid-19, local cheese suppliers have been feeling the impact. Hoping to alleviate some of this pressure, Lidl has been working with five Irish artisan cheese suppliers – Cooleeney Farm in Tipperary, Wicklow Farmhouse Cheese in Wicklow, Knockanore Farmhouse Cheese in Waterford and Bluebell Falls and Carrigaline in Cork – to ramp up supply for this dedicated artisan cheese promotion that will be available in 163 stores while supplies last.
“It’s been an incredibly challenging time for small businesses and suppliers across the country,” said Breda Maher of Cooleeney Farmhouse Cheese. “Irish farmhouse cheesemakers are extremely grateful to Lidl for this much needed support and we hope that Lidl shoppers will enjoy our range and back local in these uncertain times.”
Kevin Haverty, buying director, Lidl Ireland and Northern Ireland, said that through its work with Bord Bia, the retailer was aware “artisan cheese suppliers were impacted hugely as a result of the closure of restaurants and farmers markets”.
Lidl subsequently “quickly mobilised to plan a dedicated promotion that showcased some fantastic new producers on Lidl shelves nationwide”.
To showcase the range and off the back of the success of previous Instagram Lives, Lidl Ireland is once again partnering with the GastroGays to host an Instagram Live on Friday, 12 June, where Patrick and Russell (@gastrogays) will be taking over Lidl Ireland’s Instagram page from 7pm and offering tips and tricks for creating the perfect cheeseboard and how to make their Port Slide cocktail, a delicious combination of port and gin with a hint of lemon and finished off with nutmeg dusting to wash all it all down with.
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