Marketing bites

The launch of Maryland Soft Baked cookies; Shake it up for Pancake Tuesday; CATEX kicks off and it's time to register for Irish Pubs Global Gathering
12 February 2015
Launch of Maryland soft baked cookies
Burton’s Biscuit Company is breaking new ground in Ireland’s sweet biscuit market with the introduction of a category-boosting first, Maryland Soft Baked cookies.The innovation involves a substantial investment by Burton’s in new manufacturing technology. Maryland Soft Baked will be available in two 200g variants, Caramel & Choc Chunk and Double Choc Chunk, with 8 x 25g cookies in each pack, and an rrp of €2.49.
Get ready to “Shake it up” for a gluten free Pancake Tuesday
It is now easier than ever for people on gluten free diets to enjoy pancakes with a new product launched just in time for Pancake Tuesday. Pancake Mix is the latest product in the gluten and wheat free bakery range from PureBred, part of the Donegal-based Gallagher’s Bakery. It is available exclusively in Ireland. Aisling O’Loughlin, marketing manager from PureBred, said they wanted to offer people a genuine pancake alternative.
“It is not always easy for people with Coeliac disease, who cannot eat gluten, to find tasty and easy-to-make family favourites,” she said. “The same applies to other people on gluten or wheat free diets.
A hero’s welcome awaits at a lively Catex 2015
From Domini Kemp and Bobby Kerr to Colin Harmon and JP MacMahon, some of the hottest names in foodservice in Ireland are set to feature on the Hospitality Heroes Live Stage at the landmark 50th anniversary of CATEX 2015. The three day industry showcase will take place this week at the RDS, Dublin on 17-19 February 2015 and will be launched by Michael Ring, Minister of State at the Department of Transport Tourism and Sport.
Time to register for the Irish Pubs Global Gathering
Are you part of the Irish hospitality trade? Register free now for a unique gathering of Irish pub owners, managers, suppliers and hospitality trade at the Irish Pubs Global Gathering 2015, 27 and 28 February at the Convention Centre Dublin. The two-day programme features an educational trade conference with speakers from Zip Bier Technologies, Enterprise Ireland, Tourism Ireland, The Irish Whiskey Association, Referral Institute Global and many more. The trade show will feature exhibitors such as Ballymaloe Relish, Core Coffee, Galway Bay Brewery and many more.
For more information see www.irishpubsglobal.com
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