Kellogg pledges over €1.5m to communities across Europe

Cereal and snacks giant will work with FoodCloud in Ireland to provide 1 million servings of food to charity partners and organisations


Brand Central

9 April 2020

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Cereal and snacks giant Kellogg Company and its charitable funds have pledged more than €1.5 million in food and cash to help those in need across the European region.

Working with its charity partners, the company will distribute more than 15 million servings of food, which equates to 66 truckloads and 460 tonnes, to food banks and feeding programmes in Ireland, France, the UK, Italy, Spain, Germany, Belgium and the Netherlands.

In addition to food, Kellogg Company and its charitable funds will be donating €500,000 in cash to help with the distribution of this food, and to support its food bank partners across Europe, to ensure that food is delivered to those who need it most.

In Ireland, Kellogg will work with FoodCloud to provide 1 million servings of food to charity partners and organisations.

“This is a very sad and difficult situation for so many people and inevitably in these troubling times those impacted the most are those who are least able to cope,” said Kellogg market head of Ireland, Ruth Hughes.

“Our goal is to get as much food as we can to the people who need it most,” she added.

Kellogg has a significant history of helping to deliver support to families and children in need through its Better Days purpose platform, launched in 2013. To date, the company and its charitable funds have committed almost €7 million in cash and food to support Covid-19 global hunger relief efforts.

Kellogg Europe is also supporting the Publicis ‘Shop Responsibly’ campaign, which encourages people to stay home, stay safe, respect elderly people and health workers’ shopping hours, keep two metres apart and only buy what’s needed.




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