Aldi’s latest Swap & Save ad filmed entirely by starring family
Print9 April 2020
The latest addition to Aldi’s Swap & Save ad campaign was filmed entirely by the starring family.
As the Byrne family from Kilcarra, Co. Wicklow were recruited to star in the campaign before social distancing policies were instated, when the camera crew couldn’t make it into their home the Byrnes decided to take matters into their own hands – by filming the ad themselves on their phones.
Filmed between 24-27 March, the campaign highlights the family’s journey through these challenging times and shows them finding ways to stay positive and to enjoy the time spent together.
Starring dad Vinny, mum Gillian, daughters Áine (14), Erin (12), Siún (10), son Senan (8) and grandad Jo, the first ad will make its debut on Aldi’s social media channels today and on TV from Sunday.
“The kids were devastated when the Aldi TV shoot was cancelled, but we thought let’s film it ourselves for them,” said Gillian Byrne. “I can’t tell you the fun. Maybe they’ll shoot a proper one of us one day! The kids knew more than I expected on filming off the phone and cutting and even did a storyboard. I would say it’s 90 percent them. But the Oscar must go to their grandad.”
John Curtin, group buying director at Aldi Ireland said: “We understand the challenges that families across the country are dealing with on a daily basis due to the impact of Covid-19. What the Byrne family have done here is a brilliant example of how we can all use that little bit of spare time we may have, even if it is at the weekends, to create something we may not have thought of creating before.”
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