Kantar: Bank Holiday bonanza helps boost growth
Kantar has published the latest figures in its supermarket share index for Ireland, revealing that the market experienced record growth in the 12 weeks to 21 April 2019. The 4.1% growth was achieved in part due to the Easter shopping period, in which shoppers splashed out on premium grocery items.
7 May 2019 | 0
Sales in the Irish grocery market hit record levels this period, according to the latest research from Kantar. Shoppers splashed out €208.2 million in the Easter week alone, helping the overall sector grow by 4.1% in the 12 weeks to 21 April 2019. Meanwhile, SuperValu’s return to growth means all the major retailers are once again on an upward trajectory, while Dunnes remains Ireland’s largest grocer for the eighth consecutive period.
Douglas Faughnan, consumer insight director at Kantar, notes that the growth is due in part to the proximity of both St Patrick’s Day and the Easter weekend, giving shoppers double cause to get in-store and spend. “Consumers spent a total of €44 million on Easter eggs leading up to Easter Sunday,” Faughnan says, “while fresh lamb, a traditional Easter favourite, generated €29 million.”
Dunnes posted record sales growth of 6.1% while retaining the number one position – its highest increase since November 2016. “Dunnes has continued to push towards premium items through its Simply Better collection and partnerships with specialists like James Whelan Butchers and Sheridans Cheesemongers,” says Faughnan. “For Dunnes,” says Faughnan, “shoppers appear to be happy to spend more in-store. The average price paid at the retailer is up 1.9% on last year, generating an extra €10 million in sales.”
Tesco also showed strong growth of 2.8%, its biggest of 2019 so far. Tesco’s own label offer now accounts for 47% of its sales and is increasing at 4.3%, boosting its overall performance.
Meanwhile, Aldi and Lidl are making major gains outside of Dublin. “Growth of 18% for Aldi in the Connaught and Ulster region was the strongest increase recorded by any retailer in any one region,” says Faughan, “while Lidl’s 13% growth in Munster makes it the fastest growing grocer in the southern provinces.”