Juvela launches new Gluten Free Breakfast Cereals
19 April 2011
Juvela, the brand leader in gluten free foods, has just launched a new range of breakfast cereals. The range is both gluten free and wheat free; comprising four new cereals – Juvela Special Flakes, Juvela Special Flakes with Red Berries, Juvela Fibre Flakes and Juvela Pure Oats.
The range was developed following extensive research amongst coeliac customers in Ireland where they were asked what gaps exist in the current offering of gluten free products available. The number one response was a need for breakfast cereals including traditional gluten free porridge oats.
The new Juvela cereal range will be promoted to coeliac customers nationwide through a promotional mailing. Distributed by SHS Sales & Marketing.
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