Jameson reveals fresh new family line-up
Jameson Distiller's batch' new look unveiled from Midleton, the world's 'most awarded' international distillery
Print15 October 2025
Jameson, the world’s bestselling Irish whiskey, is proud to reveal its latest evolution of the Jameson family line-up.
Following the redesign of Jameson Original, the latest pack updates now unfold across super-premium whiskeys, including the renamed Jameson Distiller’s Batch and Jameson Crested.
A modern take on whiskeys so distinctive, they must be a Jameson.
Jameson Black Barrel
The roll out of the Jameson family new look began with Jameson Black Barrel in 2024 which has since experienced double digit growth in the US, followed by Jameson Original in July 2025, drawing Jameson’s most iconic elements into sharper focus, giving them stronger meaning across the range, in partnership with independent brand and design agency JDO.
The new portfolio structure encourages loyal fans to explore and trade up, while new recruits are welcomed into a world that feels both familiar and fresh.
It’s now time to introduce Jameson Distiller’s Batch, previously known as Jameson Single Pot Still.
This award-winning single pot still liquid remains the same, carefully crafted by master distiller Kevin O’Gorman and masterfully aged in five different types of oak casks hand-selected by the team at Midleton for a whiskey that is equal parts complexity and smoothness.
With O’Gorman’s signature featuring proudly on the front, this new elevated pack signals the quality of the liquid inside and celebrates the role of Midleton Distillery’s Master Distiller in the crafting of Jameson.
Jameson Crested, the well-known and loved tribute blend, now also features a more contemporary design.
Elevated premium cues with foiling and embossing reflect the gold standard of liquid inside.
Kevin O’Gorman, Midleton Distillery master distiller comments: “The Jameson Family of whiskeys is known and loved around the world, standing as a testament to the dedication and skill of the entire team here at Midleton Distillery.
“With a fresh new look for Jameson Distiller’s Batch and Jameson Crested, we are better able to tell the story of expertise in whiskey maturation and blending directly on the pack.
“This very expertise has been honed over 200 years of excellence at Midleton.”
Anna Kelly global head of marketing at Irish Distillers says: “A fresh look for Jameson Distiller’s Batch and Jameson Crested provides an opportunity to spotlight these rarer and older whiskeys from Midleton Distillery and from the Jameson family.
“As we introduce more contemporary touches whilst maintaining the same quality liquid within, we broaden Jameson’s footprint in higher-end hospitality destinations and specialist retailers.
“We have a new opportunity to share our story with engaged whiskey drinkers and invite new consumers to discover Jameson.”
The new Jameson Distiller’s Batch and Jameson Crested bottles will begin roll out in Global Travel Retail, Republic of Ireland and the United Kingdom from October 2025 before being available in the US and other markets globally in 2026.
Explore online at Jameson Distiller’s Batch | Jameson Irish Whiskey.
Read more: Irish Distillers reports 2% global sales rise
© 2025, ShelfLife by Ryan Brennan
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