O’Briens Wine welcomes Jesse Bongiovi to its Donnybrook store
Bongiovi co-founded Hampton Water, the award-winning rosé with his rock star father Jon Bon Jovi
Print7 September 2026
O’Briens Wine recently welcomed Hampton Water co-founder Jesse Bongiovi to its Donnybrook store.
Hampton Water, the award-winning rosé co-founded by Jesse Bongiovi and his rock star father Jon Bon Jovi, is available exclusively through O’Briens Wine in Ireland.
Customer competitions
To support the launch, O’Briens ran a series of customer competitions, in-store activations and digital activity throughout the summer.
The Grand Prize competition, run in partnership with Newstalk’s Andrea Gilligan Show, offered listeners the chance to win the ultimate Bon Jovi experience, including two tickets to see Bon Jovi live in Dublin in Croke Park on Sunday 20 August.
The prize also overnight hotel stay, a Bon Jovi-signed guitar and a €500 O’Briens wine hamper featuring a signed bottle of Hampton Water.
As an additional surprise, winner Jenny Colfer was invited to O’Briens Donnybrook to meet Jesse Bongiovi and receive her Grand Prize in person.
Signed bottles
The wider Hampton Water campaign also saw signed bottles hidden across selected O’Briens stores, alongside customer and staff competitions and supporting social and digital activity.
Commenting on the campaign, Elaine Kelly, head of Marketing at O’Briens Wine, said: “We wanted the launch of Hampton Water in Ireland to feel genuinely exciting and give our customers something they wouldn’t experience every day.
“The response has been fantastic, delivering a substantial uplift in sales while also growing our social following by more than 33%. Just as importantly, it really captured the imagination of our own teams and helped us build strong momentum around Hampton Water as a brand in Ireland.”
Hamptons inspired
The Bongiovi family teamed up with renowned winemaker, Gérard Bertrand in the Languedoc to create an award-winning, fresh, and easy to drink rosé.
Inspired by the relaxed sophistication of the Hamptons, Hampton Water Rosé is ‘designed for effortless enjoyment, casual afternoons and celebratory moments.’
© 2026 by ShelfLife reporter
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