M&S unveils Irish Halloween favourites
Marks & Spencer celebrates Halloween Irish-style with exclusive Warty Goblin pumpkins and traditional Barmbrack
Print16 October 2025
Marks & Spencer is celebrating Irish harvest tradition and seasonal fun with two locally inspired favourites that are available exclusively in M&S stores across the Republic of Ireland.
The characterful “Warty Goblin” pumpkin and the classic Irish Barmbrack are both unique to the Irish market this season, bringing together the best of home-grown produce and much-loved local tradition.
The Warty Goblin Pumpkin
Marks & Spencer is once again bringing a touch of mischief to Halloween with its exclusive “Warty Goblin” pumpkins, grown in Ireland by trusted producer Gilfresh.
Available in all M&S stores across the Republic of Ireland from 15 October, these pumpkins arepriced at just €3.
Sparks members can also enjoy a €1off offer between 16 and 31 October.
Unlike the smooth skinned pumpkins usually seen in stores, Warty Goblins are instantly recognisable for their naturally warty surface,
This distinctive feature makes them perfect for adding a touch of spooky charm to any Halloween display or carving creation.
Lovingly grown by William Gilpin of Gilfresh Produce, a long standing M&S partner through Dole Produce, these pumpkins are planted outdoors in May and matured slowly in the Irish fields through the summer.
The combination of a dedicated growing process, rich local soil, soft rain, and late season sunshine gives them their distinctive warty texture and vibrant orange hue.
These hardy pumpkins take longer to grow than standard varieties, making them exceptionally robust for both display and carving.
William Gilpin said: “We’re incredibly proud of these Warty Goblin pumpkins.
“We’ve put a lot of care into growing this exclusive variety, and it’s fantastic to see their unique character come to life.
“They’re not just fun for Halloween; they’re also a testament to the quality of Irish produce, and we’re delighted that M&S customers will be able to enjoy them.”
In line with M&S’s commitment to sustainability and reducing waste, these “Warty Goblin” pumpkins are not just for display – they are fully edible! Once Halloween festivities are over, they can be transformed into a delicious pumpkin soup, and their seeds can be roasted for a tasty, nutritious snack.
This year, Gilfresh Produce, in collaboration with Dole Produce, will also be supplying the popular “Wicked Pumpkin” and “Spooky Pumpkin” varieties to all M&S stores in the Republic of Ireland, ensuring a fantastic selection for all Halloween enthusiasts.
Irish Barmbrack
To balance the spooky with the nostalgic, M&S has launched its seasonal traditional Irish Barmbrack for the Samhain festivities.
M&S traditional Barmbrack, (bairm breac in Irish) is made exclusively for the Irish market by Genesis Bakery.
This product is currently on offer at €2.50 until the end of October (normal price €3.50).
Originally launched in 2022, this yeasty bread has a good texture.
It’s light and flavoursome with a great balance of sultanas, cherries and mixed peel with warm spices – perfectly served buttered, accompanying a hot cup of tea.
Barmbrack was traditionally baked on Halloween (Samhain) and has long been a staple of Irish festivities.
Whether for sharing with family, or giving as a seasonal treat, the M&S’ Barmbrack brings a touch of comforting Irish tradition to Halloween tables nationwide.
Celebrating Halloween
From locally grown Warty Goblin pumpkins to the time honoured Irish Barmbrack, M&S Ireland’s 2025 Halloween line up celebrates quality Irish produce, sustainable sourcing, and cherished traditions, all under one roof.
Read more: Deliveroo and M&S expand delivery partnership
© 2025, ShelfLife by Ryan Brennan
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