Jameson becomes 2nd largest contributor to Pernod Ricard Group

“Our industry needs a solid, sustainable home market to continue to deliver on the great export success of brands such as Jameson” – Anna Malmhake.

Jameson was the second-largest contributor to the Pernod Ricard Group’s growth in the Financial Year ending 31st June 2013, passing the symbolic four million case-mark (4.3 million cases) in the process and growing by 10.4% in volume - its 24th consecutive year of growth – and by 16.6% in value.

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Sales of Jameson grew 21% in the US, its largest market and it reports double-digit growth across other major markets such as Russia and South Africa.

However here at home, the IDL portfolio of spirits reflected the continued long-term drift from the on-trade to major off-trade outlets, reported Pernod Ricard.

“The continued decline in the on-trade (-5.3% volume for spirits in FY 12/13) combined with the excise increase (18% on spirits) in December has had a negative impact on the spirits industry in Ireland,” it stated.

Jameson remains the top-selling whiskey here with CDG the top-selling gin.

“The sustained progress of Jameson within the Pernod Ricard family of brands has been one of the group’s most eminent success stories,” commented Irish Distillers Pernod Ricard’s Chairman and Chief Executive Anna Malmhake, who warned, “In contrast to this growth and optimism for our export markets, the outlook for our industry here in Ireland is concerning should measures committing to banning certain sponsorship or advertising be adopted. In fact in Ireland overall alcohol consumption has declined by nearly 20% in the last decade while advertising and sponsorship have increased.”

She concluded, “Our industry needs a solid, sustainable home market to continue to deliver on the great export success of brands such as Jameson”.

Full year sales at Pernod Ricard Group were up 4% to €8.58 billion with organic growth of €319 million, up 4%. Sales in Western Europe declined 3% in an economic environment “that remains challenging” according to the Group report. 

“Our industry needs a solid, sustainable home market to continue to deliver on the great export success of brands such as Jameson” – Anna Malmhake.

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