Irish football icon Paul McGrath teams up with Pringles for Movember

Paul McGrath (©INPHO/Ben Brady)

The annual campaign held each November encourages participants to grow a moustache, engage in fundraising events, or make donations to support the causes related to men’s health

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Brand Central

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9 October 2024

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Irish football legend Paul McGrath has joined forces with Pringles to champion men’s mental health throughout Movember

McGrath will serve as Pringles ambassador for its Movember campaign which is encouraging men to talk about their mental health.

Recognising the importance of having open conversations about mental health, Pringles is going all in this Movember with its iconic Mr. P mascot sporting a QR code moustache on special edition Pringles tubes. 

Mo Conversations

The QR code will bring people to the Mo Conversations tool which offers advice for people on how to open a dialogue with men about their mental health. 

The special edition Pringles tubes were first launched in Ireland in 2023 and resulted in 127,000 scans of the QR code with 85% of respondents saying they would recommend the tool.

Inspired by Movember’s insight that most people find it easier to talk openly when not directly face-to-face, Pringles teamed up with Sam’s Barbers in Dublin for a special event, encouraging men to have conversations in a relaxed, familiar environment, using the Mo Conversations tool to steer those conversations. 

The partnership, timed ahead of World Mental Health Day on 10 October, offered men a complimentary trim, encouraging them to get a head start on their Movember look.

Making a difference

“Mental well-being is something I truly understand the value of and I believe this partnership between Pringles and Movember can make a real difference,” said Paul McGrath, brand ambassador, Pringles.

McGrath noted that by putting these important resources directly into people’s hands, we can encourage men to start talking and supporting each other. 

“Paul recognises the importance of being open and honest about mental health and with Paul involved in the campaign we hope it can encourage more men to open up about their own mental health,” said Ann Rose Eng, Senior Brand Activation manager, Pringles Ireland.

Movember history

Movember is a global movement that raises awareness and funds for men’s health issues. 

Started in Australia in 2003, the annual campaign, held each November, encourages participants to grow a moustache, engage in fundraising events, or make donations to support the causes related to men’s health like prostate cancer, testicular cancer, mental health, and suicide prevention.

For more information on Pringles support for Movember visit here

Read more: Pringles partners with Movember for the second year to encourage men to talk about mental health

 

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