Ireland’s first supermarket gluten-free bakery launches
Five jobs created as Scally’s SuperValu becomes first supermarket in Ireland to launch an in-store gluten-free bakery and food production facility
28 August 2014
Scally’s SuperValu, located in the heart of Clonakilty in West Cork, has become the first supermarket in Ireland to launch a designated in-store gluten-free bakery and food production facility. The new facility, with an investment of €500,000, will create five new jobs at the store.
The ‘Clonakilty Gluten Free Cuisine’ range, which consists of a selection of almost 30 gluten-free products certified for coeliacs, will be available at Scally’s SuperValu Clonakilty and Scally’s SuperValu Blackrock in Cork city, with future expansion plans expected. As this innovative range is prepared in a separate bakery and kitchen, coeliacs can be assured that the range is 100% gluten-free, with all products independently tested and certified by Alpha Analytics.
Speaking at the launch, Eugene Scally, owner of Scally’s SuperValu said:“The decision to develop this range was made after market research highlighted the lack of choice for coeliacs and the high cost of gluten-free products; research showed that a coeliac’s basket of goods is 87% more expensive than a non-coeliac basket. We wanted to offer customers a diverse gluten-free range that was keenly priced and of exceptional quality.”
In a statement SuperValu said the launch highlights its community retail model as stores are independently owned and retailers can tailor their offer for the local area. The launch of ‘Clonakilty Gluten Free Cuisine’ follows the launch last year of SuperValu’s FreeFrom range which consists of over 300 gluten and dairy-free products, already in all SuperValu stores.
Chairperson of the Coeliac Society of Ireland, Mary Twohig said: “With 15% of our membership being from Cork, it is fantastic to see local businesses, and a national retailer, rising to meet the needs of people whose only medicine is a gluten-free diet.”