Tesco nominates rivals for #icebucketchallenge

Tesco Ireland has reported sales of 66,000 bags of ice over the last two weeks

Tesco Ireland has pledged €10,000 donation to IMNDA following recent uplift in ice sales

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Tesco Ireland head office staff in Dun Laoghaire will take part in a group ice bucket challenge today (28 July). The retailer plans to make a donation of €10,000 to the Irish Motor Neuron Disease Association following a spike in sales of bags of ice as a result of the ice bucket challenge that is dominating social media feeds this month.

Yesterday CEO Phil J. Clarke recorded a video in which he nominated colleagues and pledged to personally donate an additional €5 for every colleague that participates.

The multiple has called on SuperValu, Dunnes, Lidl and Aldi to follow suit and pledge a donation to the Irish Motor Neuron Disease Association following the recent uplift in ice sales.

Tesco Ireland reported sales of 66,000 bags of ice over the last two weeks which equates to almost 8.5 million standard ice cubes. The uplift in sales started on Friday and continued into this week with a 63% uplift on Monday and a further uplift is anticipated this weekend.  Additional stock has gone into stores this week to cater for this increased demand.

However, Lidl Ireland responded to ShelfLife earlier today, stating in reference to a YouTube video featuring Lidl staff and Munster Rugby’s Alan Quinlan taking on the ice bucket challenge: “We already kicked this off last week – nearly 7,000 views already”.

Videos from Tesco’s challenges will be shared on the Tesco Ireland Facebook page and Youtube channel and Phil J. Clarke’s video can be viewed via this link http://youtu.be/ecHtCyUmOkw.

Read More: Ice sales tesco

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