Innocent ‘casts on’ with 2fm for Big Knit Roadshow

Innocent and RTE are encouraging the public to knit 80,000 little woolly hats for bottles of Innocent - with each hat-wearing bottle sold raising cash for Age Action

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Brand Central

As part of ‘the Innocent Big Knit’ campaign for Age Action, the brand has linked up with RTE 2fm for a ‘Big Knit Tour’  The campaign wants to see the public knit 80,000 little woolly hats between now and September. The ‘Big Knit Tour’ visits Dublin (twice), Cork and Limerick before the closing date of 3 September. The little hats will then be ‘modeled’ by 80,000 little bottles of Innocent fruit smoothies and sold in shops nationwide from mid September to early October. For every woolly hat wearing smoothie sold, Innocent will give 25 cent to Age Action. The goal is to raise €20,000 for Age Action. For more information, knitting instructions and variety of knitting patterns visit www.innocentdrinks.ie/thebigknit

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