Healthy at heart

As obesity and the problems associated with the consumption of processed foods remain a public health issue, consumers seeking out healthier options will continue to increase, writes Paulie Doyle

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Brand Central

According to the World Health Organisation (WHO), Ireland will become Europe’s most obese country by 2030. Parents are increasingly concerned about the wellbeing of their children, one in four of whom is either overweight or obese. A new ‘culinary cognition’ trend is expanding the demographic of educated consumers intrigued by how food affects the body’s overall performance, both mentally and physically.

As a result, mass market brands are losing much of their consumer base to niche brands that specialise in healthier options. Kantar Worldpanel’s research revealed that almost two thirds of families’ annual supermarket expenditures go toward unhealthy treats. Safefood’s START campaign urges parents to minimize their family’s intake of foods high in fat, salt and sugar; and specifically, to swap out bad snacking habits for more favourable, similarly satisfying alternatives as part of a more balanced diet.

Efforts are also being made on a regulatory level to curtail the amount of sugary food sold to consumers and to incentivise them to eat healthier diets. ‘Non-broadcast’ advertising of high fat, sugar, salt (HFSS) foods to children is now restricted. However, the voluntary nature of the guidelines was criticised by some groups, such as the Irish Heart Foundation, for not being mandatory.

Last year, research published by Bord Bia found that very few Irish consumers followed an eating regime, but that one-third regarded themselves as having a healthy diet. “We know that nearly 70% of those surveyed want help to eat well,” says Grace Binchy, consumer insight manager at Bord Bia, speaking upon the publication of the research. “With this in mind, manufacturers should consider how they can help people to do just that, as well as digest nutritional labelling, create convenience in their lives and address changing perceptions around sustainability.”

Indeed, according to research from the Global Wellness Institute, the global industry for healthy eating, nutrition and weight loss products is worth an estimated $648 billion. As the global economy continues to improve and recover from the 2008 crash, consumers with an increase in purchasing will be able to purchase less processed, healthier foods. Research by DailyMonitor has shown that foods like kale, avocado, beetroot, dandelion, parsley and celery are all increasingly popular with consumers.

As long as the trend of consumer concern with healthier options continues, this category will continue to grow and reward the most innovative, cost-effective, high-quality brands.

Q&A with…Ann-Marie Brady, senior brand manager, Boyne Valley Group

Ann-Marie Brady, senior brand manager, Boyne Valley Group

Q: Lifeforce has been around since 1977, can you tell us a little bit more about the brand? 

A:Lifeforce was founded in Dublin in 1977 and since then we’ve been on a mission to provide foods just as nature intended. Foods that will not just nourish you but help you to achieve your full potential in life; whatever that may be! Wholesome products shouldn’t have to compromise on taste and we believe we’ve got that balance just right.

At Lifeforce, we believe that a healthy lifestyle is about eating healthily and enjoying life. It’s doing what makes you happy, through exercise, spending time with your family and friends or just taking some time out for yourself.

Our range delivers healthy, wholesome ingredients that will keep you fuelled ‘naturally’ throughout your day, every day. Our products are free from artificial preservatives, additives, flavours and colourings, with no added salt or sugar, and sourced organically where possible.

Q: With more and more NPD emerging onto the market as consumers increasingly realise the importance of eating healthily, how do you ensure your health credentials stand out above the competition? 

A: At Lifeforce, we genuinely care about promoting a better way to eat and live. We aim to have a simple, trustworthy and shortlist of ingredients for all of our products. Consumers therefore know that what they see, is what they get with Lifeforce. We rigorously research any new product before we launch. We have a set of criteria that each product must tick in terms of ingredients and nutritionals and we endeavour to stay true to our long-standing philosophy with every new launch. Great taste is also hugely important for us. We run lots of sensory taste tests on all our products before we launch to make sure each product tastes delicious. We know today’s consumers are actively trying to make better choices; and we want Lifeforce to help consumers to make better choices that still taste great.

Q: How do you intend to advertise the Lifeforce brand?

A: This summer, we were delighted to launch our first ever nationwide marketing campaign which saw the introduction of the first ever Lifeforce pop-up store on Camden Street in Dublin. For the remainder of 2018, we have continued support planned for the Lifeforce brand with food event sampling and demos, experiential and social media support. From research, we know that our target consumers really engage with platforms such as Instagram and Snapchat; so we plan to focus our communications in this area whilst working with our brand ambassadors which include Roz Purcell, Megan Williams and Jess Redden with the aim of educating consumers about the benefits of Lifeforce and highlighting ways to use our products.

Q: What’s makes Lifeforce different to other brands in the health and wellness category? 

A: Since our establishment in 1977, we have lived by the idea that pure, naturally made food provides the strongest lifeforce. Our goal is to use nature’s goodness to bring consumers great tasting food and we want to make healthier foods accessible to all consumers.

What separates us from our competitors is transparency in everything we do. We don’t add anything to our products that consumers won’t understand. With Lifeforce, consumers can pick up any of our products and be confident that they don’t have to examine the pack to find any unwanted ingredients.

Q: What tips or preference does Lifeforce recommend to retailers to boost sales? 

A:We know our shopper is more likely to shop the periphery of the store and the health and wellness aisle when seeking healthier foods. Our range should ideally be dual-sited in the home category and the health and wellness aisle where available. There’s also lots of opportunity to boost sales by additional stand placements at the periphery of the store. Speak to our field sales representatives who will work together with you to grow your sales in health and wellness.

Full of life

Lifeforce’s range of Nut Butters is ideal for busy consumers’ 3pm afternoon slump

Lifeforce was founded in Dublin in 1977 and since then, the company has maintained its philosophy to provide food just as nature intended. Foods that will not just nourish you but help you to achieve your full potential in life; whatever that may be! Lifeforce knows that health is the number one concern for Irish consumers* and the brand’s goal is to help bring healthy, wholesome, family foods to families across the country. There’s lot of products to choose from within the range to fuel busy families throughout the week including Irish Muesli for busy mornings, Nut Butters for that 3pm slump and Cooking Oils for scrumptious dinners.

This month, the team at Lifeforce is delighted to announce the launch of a new range to the portfolio and a category first with No Added Sugar Rice Cakes. Lifeforce knows that a lot of consumers of all ages are trying to make healthier choices where they can, especially when it comes to snacking. The brand also knows that sugar content is a key concern for many shoppers. That is why Lifeforce has launched the first no added cane sugar coated rice cake in the market. The company has spent a lot of time creating a range of coated rice cakes that it states not only taste great but are free from added sugar – helping customers to make more conscious snacking choices.

Lifeforce Irish Muesli helps get every day off to a nutritious start

Lifeforce’s rice cakes are sweetened naturally with Xylitol – a natural plant-based sweetener derived from Birch trees. Lifeforce coated Rice Cakes contain only 0.3g of natural plant-based sweetener per 100g compared to the category average of 29g of cane sugar per 100g. That’s 96% less sugar versus the category average which also makes the range suitable for diabetics.

Lifeforce Rice Cakes are available in three tasty flavours including Milk Chocolate, Dark Chocolate and Creamy Yogurt. To support the launch, Lifeforce will be working with brand ambassadors Roz Purcell, Cliona O’Connor and Jess Redden to drive education of the range through Instagram and key health and wellness events throughout the country.

To stock up on Lifeforce No added Sugar Rice Cakes, contact info@lifeforce.ie or 041 987 0300.

***(Source: Nielsen State of the Nation 2018)

Got Milk from Ireland!

A recent survey showed 78% of Irish consumers perceive Ireland’s grass-fed dairy as being superior to other countries

The National Dairy Council (NDC) champions the role of quality pasture-based dairy and its nutritional benefits in supporting healthier, more active living. The private farmer-funded marketing agency works to promote and protect Ireland’s dairy reputation at home and abroad and believes in a future in which Irish dairy is recognised and trusted as a vital part of people’s diet and general health across the life stages, indispensable to Ireland’s social and economic wellbeing.

CEO, Zoë Kavanagh explains why consumers both at home and abroad can feel assured that they are getting the best quality possible from Irish dairy products. 

“Ireland is revered all over the world for its high-quality dairy produce withits unique taste that comes from our pasture-based dairy farming,” she says. “In September 2009, the NDC introduced a packaging mark giving consumers in the Republic of Ireland the reassurance of knowing that if they buy milk or cream with the NDC Guarantee, it is both farmed and processed locally. This guarantee gives consumers the opportunity to show their support for local jobs on dairy farms and in the dairy sector in an active way, when deciding what milk or cream to buy.”

The actual economic value is much higher than this, as the economic multiplier effect associated with the agri-food sector means that consumers who choose milk and cream with the NDC mark are in fact supporting 12,415 jobs in our economy. The NDC Guarantee appears on 350 milk and cream products across the country, ranging from brand leaders to private-label or own-label products. This amounts to hundreds of pack types and sizes across many products.

“Origin and quality are top of mind for consumers when it comes to food safety and in the context of the heightened awareness of the need to support our local economy brought about by the recession,” Kavanagh adds.“There is also a growing appreciation for the superb pasture basis for dairy farming, which is a very natural environment for cows. Local dairy farming represents a style of sustainable dairy farming that consumers are also increasingly interested in.”

Nielsen research showed that 67% of Irish consumers claim strong support for Irish products, which is currently being supported by their actual purchases. Empathy Research also found in a national survey of consumers aged 18-44 years that 70% of consumers believe it is important that the milk they buy is sourced in the Republic of Ireland. 

In general, dairy is perceived very positively by the Irish population as a whole. In a recent survey, 78% of Irish consumers perceived Ireland’s grass-fed dairy as being superior to other countries. But despite the recent interest in dairy alternatives, the NDC believes future is bright for the industry.

“The average Irish household consumes 6.5 litres of milk a week with milk, yogurt and cheese seeing a 2% annual growth,” Kavanagh says. “Three out of four consumers see Irish dairy farming as positive due to our grass-based system. We have identified that 2% of the Irish population are vegan but 50% of this group trust Irish dairy farming and Ireland is the second biggest in Europe for milk consumption, with 99% penetration. Bord Bia figures have shown that we had over €4 billion in exports of dairy and dairy ingredients in 2017, a 19% increase since 2016 with butter exports increasing by 60%.”

Thirst for better

Deep RiverRock’s ‘Thirst for Better’ campaign will be supported with a full 360 degree marketing programme

This year, Deep RiverRock is tapping into the heartbeat of communities across the island of Ireland who collectively follow their pursuits and passions, and Thirst for Better.

Representing the start of a new strategicdirection for the popular water brand, Deep RiverRock launched its newThirst for Better platformin July 2018, with a renewed focus on supporting and celebrating groups across the island of Ireland who deepen community bonds.

Hundreds of groups strive, every day, to make their own lives and the lives of their communities better. Local heroes dedicate time, resources – sometimes even blood, sweat and tears – in their pursuit to bring people together to follow their passion.

Whether it be a knitting circle or a hiking group, a running club or a roller derby, Deep RiverRock recognises that these groups stand for more. They are a home-away-from-home; a chance to connect, to belong, and to share those lighter moments in-between the wonderful chaos of life.

Sometimes all that stands in the way of groups reaching their full potential is a little funding – so now Deep RiverRock wants to help, and so can you.

With its new Thirst for Better campaign, Deep RiverRock will mobilise the power of community. From July, all Deep RiverRock packs will offerconsumers the opportunity to donate 10 cents (or pence) to a community group of their choice. Up to 300 groups can register to avail of a total of €150,000 for the balance of this year.

Each group that registers will have the opportunity to set up a dedicated promotional page on the Deep RiverRock siteto share stories, pictures, blogs and videos to highlight their local passions, and explainwhy they need a little extra funding. Groups can raise a minimum of €250 or maximum of €10,000 through consumer donations.

In turn, each bottle of Deep RiverRock will represent funding for these community groups. Consumers are asked to ‘Buy, Scan, and Donate’ their 10c/p to their group of choice, by redeeming a unique code at the back of each Deep RiverRock label and donating via www.deepriverrock.ie/thirstforbetter.

“We’re so excited to introduce this new direction for Deep RiverRock,” says Robert Crabbe, Deep RiverRock marketing manager.“Since the birth of the brand in 1994, we have been a part of communities across the island through much-loved initiatives such as the Belfast City Marathon, our sponsorship of the four rugby provinces and through other smaller community donations.

“We see the every-day dedication of groups who unite their communitiesin the pursuit of their passions, and it was this insight that gave way to the new campaign,” he adds.“Deep RiverRock’s mission is to celebrate and support the famous Irish community spirit, and play our part in helping the nation to get behind the groups that Thirst for Better everyday!”

To make the most impact possible in communities across the country, Thirst for Better will be supported with a360 degree marketing campaign to include new TV, video and outdoor communications to celebrate some of the nation’s most unique community groupsand share their stories. The campaign will roll out to stores with activations in leading convenience and supermarkets, and will be brought to life in away-from-home siteslater this year. Thirst for Better will also be amplified with a full PR and social media plan to uncover some hidden gems across the country. Deep RiverRock will alsoleverage its award-winningFacebook Chatbot entry mechanic to ensure a user-friendly journey.

For more information, visit www.deepriverrock.ie/thirstforbetter or contact the customer service centre on 1890 26 22 26 (ROI) or 028 9262 0520 (NI).

Pure results

The McEneaney family is proud to introduce its brand-new Celtic Pure Irish Spring Water product range, A Hint of Fruit. The new range consists of natural fruit-flavoured still spring water containing only natural flavours, no artificial sweeteners, zero calories and added vitamins.

Through meticulous research carried out by Celtic Pure Irish Spring Water, a great-tasting and natural spring water, the new range will meet the Irish consumer’s desire for healthier soft drinks and will feature newly designed labels reflecting the brand values more closely with vibrant packaging.

The Hint of Fruit 500ml range comes in four tasty varieties: Lemon & Lime, Apple & Elderflower, Strawberry & Watermelon and Orange & Raspberry.

Celtic Pure Irish Spring Water is proudthat no sugar or artificial sweeteners have been used in any of the new flavoured waters and the benefits of vitamins; B6, B12 and Biotin makes its fruit-flavoured water unique in the Irish market.

The 500ml range is sold in 12 packs for convenience and six-pack multi-packs. Meanwhile, the Celtic Pure Kids range has now even more to offer with a range of three natural fruit flavours specifically developed and tested to keep kids and parents happy. Sold in convenient 10 packs, the 250ml bottles with re-sealable sports caps are perfect for lunchboxes or to have as a refreshing sugar-free treat.

The Hint of Fruit Kids 250ml range comes in three tasty varieties: Apple & Blackcurrant, Strawberry & Watermelon and Lemon & Lime.

The existing still and sparkling range continues to feature the much-loved Celtic Pure Irish Spring Water selection, perfect for all your family’s needs including a 250ml, 330ml, 500ml in still, sparkling and sports cap versions, a 750ml and 1L sports cap version, a 1.5L flat cap still bottle, a 2L still and sparkling bottle and a 5L still bottle.

The McEneaney family values have been built on community and creating moments that matter; on recognising what is important in life, the beauty of nature, the support of family, the passion that makes life worth living. These are the values on which the Celtic Pure brand and Pure Moments has been born. Celtic Pure is available to purchase nationwide and is a proud supporter of Irish Sport as the Official Hydration Partner to the FAI, the Monaghan GAA team and now the SSE Airtricity Dublin Marathon Series.

Cool coconut

Fuzion 100 is a perfect solution for families all over the country as the tasty drink contains100% natural ingredients; coconut water andnatural flavours. It is a naturally occurring gluten-free product and due to its unique compositions, it is exempt from the sugar tax due to no added sugars, artificial sweeteners or preservatives. Fuzion 100 is the first naturally-flavoured, sparkling coconut water on the Irish market and is a great healthy alternative to high sugar fizzy drinks. The range is available in both a still and sparkling variety with flavours to suit even the pickiest of children and the fun packaging and tasty range of flavours make it appealing for them.

The brand’s aim is to make the benefits of coconut water, including that it is low calorie, zero fat and contains only natural sugars, available to all. This is suitable for the health-conscious, sports teams, children and anyone searching for an alternative to sugar. With four flavours to choose from; Lime, Natural, Raspberry and Lime and at a market-leading price point, the brand provides a solution for those who understand the benefits of coconut water but have yet to find a great tasting product.

“The coconut water market is set to experience extreme growth over the next few years as a result of the sugar tax,” says Steve Barton, CEO, C7 Brands.“We believe we have the quality product – the flavour side of things is particularly important which is why we launched with four flavours. The challenge for existing sugar-based beverages is replicated as an enormous opportunity for the natural beverage supply base, in that the consumer is driving this. We are confident in our taste, quality, traceability and building trust with the consumer.”

The naturally low-calorie sparkling coconut water can be purchased from all major retailers including Tesco, SuperValu and Centra.

Fuel life’s adventures

Kelkin Cracker Thins are available in three flavours

Since husband and wife team Ken and Liz Kinsella created the brand in 1977, Kelkin, the original pioneer, has been exploring how people can lead healthier lifestyles. Kelkin maintains that legacy with a range of tasty products that are ‘Made for Exploring’.

Come rain or shine, Ireland has a lot to offer, with plenty of opportunities to get out, get active, create memories and spend quality time with family and friends. Whether it’s a trip to the local park, an outdoor cinema screening or lunch alfresco, Kelkin provides a range of products that are the perfect accompaniment for exploring and on-the-go snacking.

Kelkin’s wide and varying range of products includes free-from foods; breads, cereals and pastas as well as energising snacks. Kelkin’s range of popcorn, rice cakes and peanut butter offer both health-conscious and coeliac consumers the freedom to try something new from a brand they trust.

Kelkin 100% Peanut Butter is available in both Crunchy and Smooth varieties

Here, we outline some of Kelkin’s tasty products and serving suggestions that are ‘Made for Exploring’. A brand new addition, new Kelkin Lentil Curls are available in two flavours; Sour Cream & Onion and Sweet Chilli and contain just 98 calories per 20g bag. Available in multi-packs of five, Kelkin Lentil Curls contain no artificial colour or flavourings and are suitable for vegetarians, making them perfect for all the family(RRP: €2.79). They can be popped into a bag as a handy snack that’s perfect for both adults and little ones when the hunger bites.

Kelkin 100% Peanut Butter is available in Crunchy and Smooth varieties. Indeed, Kelkin’s range of tasty roasted peanut butters offers a versatile snack that everyone can enjoy. Consumers can treat themselves to some plant protein goodness with Kelkin’s 100% Peanut Butters. Not only are they a great source of protein, they are also high in fibre, suitable for vegans and have no added sugar. (RRP: €2.79)Kelkin 100% Smooth Peanut Butter can also be used to make a tasty satay sauce marinade for chicken skewers. The full recipe can be found on Kelkin.ie.

Kelkin Mini Rice Cakes: Available in yoghurt and milk chocolate coating, snack packs of Kelkin Mini Rice Cakes are a handy and healthy option to include in ahandbag or backpack. These bite-sized snacks are gluten and wheat free and are also low in calories, making them one of the most trusted lunchbox fillers and on-the-go snacks(RRP: €2.99).

Kelkin Cracker Thins: Perfect for sharing, dipping and munching, try Kelkin’s range of Cracker Thins. Available in three tasty flavours, Chickpea, Chilli Lentil and Salt & Pepper Ancient Grain, consumers can give their taste buds an adventure by exploring these plant-based crackers thins. Kelkin Cracker Thins are baked, not fried and are also gluten free(RRP: €2.79). Kelkin Cracker Thins are an ideal snack to leave on the table for guests while cooking up a storm at the BBQ.

For more serving suggestions and recipes, visit Kelkin.ie. Follow Kelkin on Facebook and Twitter to find out more.

Bringing disruptive innovation to chilled desserts

Life Kitchen’s range of nutritionally balanced desserts includes a healthy Chocolate Mousse, a zingy Lemon Cheesecake and a Red Berry Mousse

Life Kitchen (www.lifekitchen.ie) is a unique, healthy food start-up business that produces tasty, convenient and nutritionally balanced desserts with plans to expand the range to meet all meal solutions.

The Douglas, Cork-based business that currently employs two people has plans to boost employment to 10 over the next two yearsby preparing and supplyinghealthy meal solutions. These solutions have been created to meet the health and nutrition needs of consumers aged 50 years and over, the free-from market and are also ideal for coeliacs, diabetics or anyone that wants a healthy meal.

Life Kitchen’s healthy desserts all contain 20g of protein, no added sugar and are gluten free

The product range includes a healthy Chocolate Mousse, a zingy Lemon Cheesecake and a Red Berry Mousse. All the meals contain 20g of protein, no added sugar and are gluten free. There are plans to expand into the healthy breakfast category in autumn.

With one-fifth of the population suffering from diabetes and one-third of the population overweight or obese, there is a real need for a healthy alternative to the standard desserts on the market.

Explaining his motivation behind starting Life Kitchen, company founder Dr John Collier said: “As a son and nephew of people who were living on their own, I wanted to provide healthy meals for people in their 50s, 60s and older who want to eat a healthy, tasty and nutritionally balanced meal but don’t want to go to the hassle of cooking from scratch for just one person.”

For more information, visit www.lifekitchen.ie.

Pizza perfection

With less than 365 calories a piece, Pizza de Piero bases are made with the finest ingredients

Consumer trends show increasing concern amongst shoppers. These concerns are directed toward the producers of their food. With obesity on the rise, parents are worried about their children’s diets. However,they also find it difficult to get good, artisan produce that their children will actually agree to eat.

Italian baker, Piero da Vallier, with his wife, Cliona, saw a huge gap in the Irish market for high-quality fresh pizza bases. These are bakedusing a combination of flours and the sourdough method. A favourite in many homes around the country, Pizza da Piero pizza bases are currently the only handmade bases available in Ireland.

Containing less than 365 calories each, these pizza bases are made with the finest ingredients, and when topped with fresh vegetables, they make the perfect mealfor children. Much healthier than a typical take-away pizza, the consumer has ultimate control over what ingredients are added.  Cooking in under five minutes, Pizza da Piero is an ideal solution for the busy household, which may be strapped for time but still wishes to provide healthier options from artisan producers.

A family business, Pizza da Piero has a strong following of food-bloggers and fitness-influencers on its social media outlets. These devotees are drawn to Piero’s healthy, child-friendly recipes. Irish families are encouraged to enjoy a nutritious diet like that of Piero’s native Italy.

Pizza da Piero is now available via central listings at Tesco, Dunnes, Musgrave and BWG, plus through Europa Foods distributors. The pizzas come in a handy, shelf-ready box.

Strong foundations

It is becoming increasingly difficult for families to consume healthy and wholesome food that not only pleases everyone around the dinner table but contributes to a balanced diet. Strong Roots is encouraging people to consider or re-consider the frozen aisle when planning their family meals. This innovative start-up is rejuvenating a section of the supermarket that, for years, has been viewed as dull, unimaginative and packed full of unhealthy ready meals. By offering a range of convenient, tasty and nutritious frozen food, the brand is changing this perception and aiding consumers in making good food choices for their family.

Strong Roots is helping people make simple swaps with a range of vegan-friendly frozen vegetables and burgers. This Irish start-up is taking the hassle out of meal preparation, making family dinner occasions stress-free and more enjoyable.

Products like Strong Roots Mixed Root Vegetable Fries and Oven Baked Sweet Potato Fries allow consumers to bring an element of vibrancy to the dinner plate without the guilt. With veganism now regarded as mainstream, it is no longer unusual to have someone with these dietary requirements at the dinner table. Strong Roots Spinach Bites and Kale & Quinoa burgers are a tasty option for those looking to reduce their meat consumption, making it that bit easier to cater for the whole family.

Tempting new flavours

To complement its award-winning range of sliced cooked meat products, Brady Family, part of O’Brien Fine Foods, has launched three new ham flavours inspired by the unique tastes of Ireland.

The real Irish flavours – Twice Turf Smoked, Black Pudding Spiced and Whiskey Marmalade Glazed – have been developed through partnerships with food producers from across the country, including New Ross-based Wexford Preserves and West Cork’s Spice O’Life.

The addition of the new products to the Brady Family range is part of an investment of more than €1 million in the brand by O’Brien Fine Foods. Based in Timahoe, Co. Kildare and employing 500 people, the company produces cooked meats for both Irish and International markets.

Irish consumers value the provenance of their food. According to O’Brien Fine Foods’ research,conducted among 1,000 Irish consumers by Ignite Research earlier this year, 71% of consumers say buying Irish produce is important. Half of consumers would not knowingly buy meat that has travelled more than between 601 and 1,000 miles, while more than 80% would not knowingly buy meat that has travelled between 1,001 and 2,000 miles.

Brady Family products all represent low food miles, referring to the short distance the meat travels from farm to fork. All meat is locally sourced and 100% Irish, always.

Fish for all the family

John West Creations comes in a convenient pouch format and can be served hot or cold

John West has always been a trusted family name, synonymous with quality everyday fish.

The brand has not only built a strong base of loyal customers over the years, but it also appeals to a new audience of young families and young adults.

John West makes it inviting and easy to prepare a tasty fish meal, or fetch a natural protein rich snack to complement an active, healthy lifestyle.

The John West Infusions range gives a single serving size portion of healthy fish an extra zest through the addition of a rainbow of exciting flavours

The brand has focused on bringing to the market innovative products in modern formats to inspire families to consume quality fish regularly through the week. John West fish productswill be in good place on mums’ shopping list as routines starts back for ‘back to school’, with a growing demand for tasty lunches and healthy snack options.

Once opened, John West No Drain Tuna in a 110g Fridgepack format can be resealed and popped in the fridge

The John West Infusions range takes a single serving size portion of healthy fish and gives it extra zest by adding a rainbow of exciting flavours: Tuna infused with chilli and garlic, basil, soy and ginger, tangy jalapeno, or Salmon infused with Sweet Chilli or Teriyaki to name a few.

Creations is perfect to create a quick healthy lunch or snack in seconds. It comes in a pouch and can be served hot or cold.

John West is launching this month No Drain Tuna in a 110g Fridgepot format. No Drain Fridgepot 110g is a modern, see-through, reseal-able tub of No Drain Tuna. Once opened, the product can be resealed and popped in the fridge.

The brand subsequently advises retailers to stock up now and ‘Get the best out of John West!’

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