Latest Guinness ad pays tribute to GAA volunteers
As the 2017 GAA All-Ireland Senior Championships enter the final stages, Guinness has launched its latest TV advertising campaign monikered 'Behind Every Great Town'.
Print16 August 2017
‘Behind Every Great Town’, the captivating new 30″ advert from Guinness aims to celebrate the everyday volunteers who make the GAA tick, who willingly give their time in communities across Ireland all year round.
The advertisement features four real GAA volunteers from each of the four provinces, – Castlegregory, Co. Kerry, Inishbofin, Co. Galway, Slaughtneil, Co. Derry and Ongar, Dublin 15. Together, they represent the thousands of people throughout the Island of Ireland who find enrichment, enjoyment and a sense of community by immersing themselves in their local GAA club.
“Our ad celebrates the people whose selfless efforts and dedication to their local clubs enhances the towns and communities they live in,,” says Guinness brand manager Chloe McEvoy, “as well as highlighting the GAA as the vibrant, progressive and inclusive organisation that it is today.
“Driven by a sense of pride and belonging, these volunteers truly are the life and soul of the GAA,” McEvoy said.
‘Behind Every Great Town’ was created by communications agency Wilson Hartnell, together with well-known Irish Director Brian Durnin and production company Red Rage Films. The campaign also includes 4 x 20’’ films focusing on each of the four GAA volunteers, offering a deeper insight into their individual stories. The 20” films will appear on digital channels from 21 August.
Additionally, the campaign is supported by outdoor, print and digital advertising, POS and PR.
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