Gala goes nationwide for 2011
Gala has announced it is continuing its six figure sponsorship deal with RTE for its popular Nationwide programme
19 April 2011
Gala has announced that it is to extend its sponsorship of RTÉ’s regional magazine programme, Nationwide. The sponsorship, which commenced in early 2010, has been widely successful in elevating awareness of the Gala brand across the country.
Gala, the first-ever sponsor of Nationwide, invested in a series of animated stings which depict the various styles of Gala stores across the country. The storyboard-style stings – which top and tail Nationwide – create a deeper engagement for Gala shoppers across Ireland, evoking memories of their local Gala store, landmarks and their ‘Gala’ shopping experiences.
The six figure sponsorship deal will see the Gala brand continuing to be viewed by over 400,000 viewers, three-times a week.