Fyffes and Dunnes join up to give pineapples the chop

Sean Dockrell (Malahide) and Alice Marcoux (Rathmichael) help bring a whole new meaning to the term ‘fresh fruit’
Sean Dockrell (Malahide) and Alice Marcoux (Rathmichael) help bring a whole new meaning to the term ‘fresh fruit’

Freshly-chopped pineapples are the order of the day with Fyffe's new pineapple chopping machine, the first of its kind in Ireland, that is set to pop up in Dunnes Stores supermarkets around Ireland.


Brand Central

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11 June 2019 | 0

Fresh, quality produce and a memorable in-store experience is the key to retaining customers, and Fyffes’ new pineapple cutting machine – believed to be the first of its kind in Ireland – is a combination of both. Shoppers who like to see their food being freshly prepared can now enjoy witnessing their chosen pineapple being chopped on the spot at various Dunnes Stores outlets between now and mid-August.

Supplied to Dunnes Stores by Irish fruit importers Fyffes, the fun and innovative new pineapple cutting machine uses a swish of blades to extract every morsel of goodness from the pineapple, resulting in ready-to-eat pieces in the space of just 20 seconds.

Going on demonstration at twelve Dunnes Stores outlets across the summer months, the state-of the-art cutter can be seen in operation in Ennis; Dundalk; Terryland, Galway; Jetland, Limerick; Bishopstown, Cork; Newbridge and Maynooth, and at Dublin’s Cornelscourt, Blanchardstown, Stephen’s Green, Pavilions Swords and Portmarnock stores.

Decribed as ‘a high-tech concept that has proven successful in markets overseas’, the eye-catching unit is an exciting initiative which Fyffes marketing manager Emma Hunt-Duffy says gives shoppers “the opportunity to slice their pineapples on-the-go and at no added cost beyond the recommended retail price of the pineapple itself.”

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