Freshly Chopped opens new stores in Leicester and Kildare

Brian Lee, co-founder and managing director of Chopped

Healthy food-to-go chain opens second UK outlet and first UK franchise store

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4 August 2020 | 0

Healthy fast food retailer, Freshly Chopped has opened two new stores in Ireland and the UK. The new outlets are in newly opened, state-of-the-art forecourt experiences at Junction 14 in Monasterevin and HGS The Stage in Leicester. Each store will create 10 new jobs.

Brian Lee, co-founder and managing director of Chopped said that despite Covid-19, the group’s mission to provide healthy food-to-go has not been deterred.

“When we founded Freshly Chopped in 2012, our mission was to make it as easy as possible for people to eat healthily and it’s encouraging that in spite of all that is happening we are continuing on this mission,” Lee said. “There’s no doubt it’s been a challenging few months for everyone but these two new outlets represent a belief that in a post-Covid world, people will want fresh, healthy food on the go even more.

“We believe there is still massive potential for growth in the UK,” he added. “With thousands of motorists passing each day our new outlet in Leicester will act as a shop window for more franchisees in the UK to get to know our offering better. In spite of Covid and the looming shadow of Brexit, we’re looking forward to Freshly Chopped in Leicester proving to be a successful case study to help the brand expand across England, Scotland and Wales.”

Freshly Chopped’s new outlet in HGS The Stage in Leicester will be the only food offering in a new forecourt opened by Joe Hockenhall and his son Peter of Hockenhall Garages Ltd. This is the first franchise outlet for Freshly Chopped in the UK and follows the successful opening of a company-owned Freshly Chopped in Manchester in 2019. The outlet will open alongside Irish brand, Insomnia Coffee Company.

Freshly Chopped’s new outlet in Junction 14 is the third franchise outlet taken by The Lidon Group. Junction 14 Mayfield is located conveniently off the M7 at Monasterevin Co. Kildare. It is easily accessible from both East and West traffic lanes and the perfect stop on the M7 to give motorists a break on the journey between Dublin, Cork and the South West.

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