Aldi launches first Hard Seltzer range – Nordic Wolf
Retailer’s hard seltzers are low calorie and vegan-friendly, with four flavours in the range
Print4 August 2020
It’s the drinks trend that has hit our friends across the pond like a carbonated tidal wave. Now landing on Irish shores just in time for summer, Aldi is introducing its very own hard seltzer with the launch of Nordic Wolf, inspired by the Nordic wilderness and produced in collaboration with The Swedish Cider Company. Retailing at just €1.99/330ml (ABV 4%), the range was introduced into stores on Thursday, 30 July.
In the US, hard seltzers have become the fastest-growing alcohol segment in just 12 months with volume sales outgrowing those of vodka*. The drink is made using a mixture of sparkling water, a gluten free alcohol base, and a tiny hint of natural fruit flavourings. With just 97 calories in each can, Nordic Wolf offers a lower-calorie alternative to beer and alcopops (there are 172 calories on average in a 4% alcopop**).
Inspired by the Nordic wilderness, Aldi’s hard seltzers are low calorie and vegan-friendly. There are four flavours in the range – choose from bittersweet but juicy Lemon, tangy Strawberry & Lime, the sweet yet sour Cranberry & Cherry and the refreshing summer cooler, Raspberry & Blackcurrant.
Aldi’s Nordic Wolf hard seltzer cans join its line-up of ready to drink options which includes Boyle’s Gin & Tonic – €1.99/250ml and Boyles’s Gin & Tonic Light – €1.99/250ml.
*(Source: https://www.theiwsr.com/hard-seltzer-report/)
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