Fresh appoints new managing director, David Field

"As a long-time admirer of the brand, I am delighted to be joining the group," said incoming MD David Field

David Field will take up his new role in March 2022, while Noel Smith will assume the position of group CEO



25 January 2022 | 0

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David Field has been announced as the new MD of Fresh The Good Food Market.

Currently CEO of the Irish Marketing Institute, Field will take up his new role in March 2022.

In a press statement, Fresh said the appointments comes as “a result of the robust growth of Fresh’s operations in Ireland along with the addition of new stores to the group”.

Noel Smith, founder and managing director at Fresh is to assume the position of group CEO.

David Field has a broad and extensive experience within the retail sector, and has previously served as commercial trading director at Eason, marketing director for Brown Thomas, and head of marketing and retail development for Eason. Prior to that, he held commercial and marketing positions with leading businesses such as Glanbia, Superquinn and previously at Fresh The Good Food Market.

He has been responsible for developing commercial strategies, building organisational capabilities and high performance teams, and for overall business delivery in marketing, retail operations and eCommerce.

Field has held a number of directorships with organisations including Children’s Books Ireland, Irish Book Awards and the Marketing Institute of Ireland. He holds a Postgraduate Diploma in Entrepreneurial Studies from the UCD Smurfit School of Business and a Bachelor of Arts from University College Dublin.

“We are fortunate to have someone of David’s calibre join as our new managing director,” Noel Smith said.

“His commercial, retail and marketing experience along with his leadership skills and understanding of the Fresh brand will be of great value to our business,” Smith added. “I look forward to working with him in meeting our corporate strategic goals as we take advantage of the market opportunities ahead.”

David Field commented on his excitement at the prospect of working with Noel Smith and the management team at Fresh whom he described as “constant leaders in delivering award winning innovation in the retail sector”.

“As a long-time admirer of the brand, I am delighted to be joining the group and I look forward to delivering on its strategic business goals and driving further growth in the market place together with the team,” Field said.



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