€150,000 contract with SuperValu and Centra for Dragons’ Den Winner

Sean Og hAilpin and Eoghan O'Gara with designer Jason O’Reilly

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Brand Central

Dragons’ Den winner Jason O’Reilly has signed a new contract to supply his silicone sports watches exclusively to over 195 SuperValu and 459 Centra stores throughout Ireland. The contract is valued at approximately €150,000 per annum. The sports watches retail at €6.99 and are available in team, county and country colours.  

Jason O’Reilly came up with the idea while at a Dublin GAA match and after months of research, presented his idea to the Dragons’ Den judges. Two dragons, Sean O’Sullivan and Niall O’Farrell invested in the company and the other three judges committed to assisting Jason in his venture. 

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