Drury Porter Novelli launches AMPLIFY @ Drury PN

Breena Cooper, creative director, Nicky Crichton, brand communications lead, and Rachel Gallagher, digital strategy lead, at AMPLIFY @ Drury PN, the communications firm's new digital offering

Leading communications firm Drury Porter Novelli has launched a new arm aimed at providing its clients with an enhanced and expanded digital offering.

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3 October 2019 | 0

Communications agency Drury Porter Novelli has launched AMPLIFY @ DRURY PN, an enhanced consumer and digital offering with a strengthened team and significantly extended service offering.

The brand refresh reflects the current areas of expertise, which include brand story-telling and amplification both on and offline, creative and digital brand communications, strategic consumer PR, brand purpose, experiential, influencer outreach, digital strategy, content production, social media strategy and execution, and social listening.

The agency is also announcing a strategic partnership with The Brand Fans offering professional, channel neutral expertise in the planning, negotiation and execution of sponsorships and brand partnerships of any scale in collaboration with the AMPLIFY @ Drury PN team.

Led by an experienced, passionate and senior level team, Amplify is focused on what’s most important to the consumer, and authentic to brands. Clients include Irish Life, Cairn Homes, The Westbury, Beiersdorf, Java Republic, BuJo and Natterjack Whiskey, among others.

Commenting on the launch, Nicky Crichton, brand communications lead said she is proud of Drury PN’s achievements as an agency to date, in particular its ability to adapt in a rapidly evolving market.

“Our work is reflective of the key role that PR now plays in content performance,” she said, “challenging clients to think differently about ‘control’ of content, and using these assets to educate, engage and deliver value to consumers, now that social media has entirely redefined the flow of information for all.”

 

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