Diageo appoints new on-trade director for Republic of Ireland

Diageo's new on-trade director is a veteran of the drinks company and the industry

Diageo has appointed a new on-trade director for its Irish operation, who will be a key liaison between the company and countless publicans, restauranteurs and hoteliers across Ireland. Colin Green has been with the company for 20 years and replaces the reassigned former on-trade director Annmarie Phillips.

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Diageo Ireland has announced the appointment of Colin Green to the role of on-trade director for the Republic of Ireland. The role was vacated recently with the move of Annmarie Phillips to the position of operations director at Shieldhall packaging site in the International Supply Centre.

Since joining Diageo from college, Green has built up more than two decades of broad commercial and leadership experience.  He began his career in the on-trade in Northern Ireland, moving to manage national on-trade accounts, before moving into take-home trade, where he managed key customers in Northern Ireland, the ‘route to market’ channels and then took on the role of channel controller for the take-home trade there.

For the past six years, Green has been a key member of the Diageo Ireland Leadership team, firstly as head of innovation and more recently as customer marketing director where one of his key roles has been to lead the commercialisation strategy of innovation brands, such as Hop House 13, Rockshore and Roe&Co.

Oliver Loomes, country director, Diageo Ireland, said he is delighted to be able to make this appointment. “I’m really delighted to be in a position to appoint someone of Colin’s calibre and commercial experience to lead our work with publicans, restaurateurs and hoteliers across Ireland,” Loomes said. “He is known for his passion in unlocking new commercial opportunities, and we’re really looking forward to him bringing this to the fore in his new role.”

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