Deep RiverRock marks one year as Ireland’s leading impulse water brand
Print9 April 2024
NielsenIQ’s February Value Sales Report shows that Deep RiverRock has been the number one impulse water brand in Ireland for the last year.
For three consecutive years, the brand has experienced month on month value share growth. Sourced beneath the glacial hill of Co. Antrim, the brand has continued to be the number one brand for sustainable on-the-go consumption, with the bottles being both 100% recyclable and made from 100% recycled materials.
Initially launched in 2006, Deep RiverRock Flavoured Water was an innovator in the category delivering a range of flavoured drinks that were ‘sugar free with no calories’.
In 2021 the brand was revitalised in response to the more health-conscious consumer needs, offering an ‘Immune System’ range which featured new fruity flavours with added benefits of vitamin B6 and zinc. Boasting four flavours; Watermelon & Peach, Apple & Pear, Tropical, and Mandarin, these fruity drinks come in portable 750ml sports bottles for easy on-the-go hydration.
Shane McQuaid, brands marketing manager, Deep RiverRock, said: “The flavoured water category has been a huge focus for us. The innovative range has become the driving force contributing 63% of the category value growth in 2023. Deep RiverRock has been dedicated to innovation in products and sustainability across all business operations.”
Read more: Nice One! Deep RiverRock launches new brand platform
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