Coca-Cola HBC appoints Simon Fitzpatrick as new general manager
In his new role, Fitzpatrick will lead the beverage business, which is the strategic bottling partner to The Coca-Cola Company for the island of Ireland
Print14 February 2025
Coca-Cola HBC has appointed Simon Fitzpatrick as the new general manager of its Coca-Cola HBC Ireland and Northern Ireland operations.
Fitzpatrick, who hails from Waringstown, Co. Down, has worked for Coca-Cola HBC for over 20 years.
Beginning his career as a Business Developer, Fitzpatrick rose through the business until his most recent role as head of international key accounts across all 29 Coca-Cola HBC markets.
In his new role, Fitzpatrick will lead the beverage business, which is the strategic bottling partner to The Coca-Cola Company for the island of Ireland.
This includes distributing a 24/7 beverage portfolio with locally owned brands including Deep RiverRock and Fruice.
According to Coca-Cola HBC he will also spearhead the beverage business’ sustainability priorities including the transition to NetZero by 2040 and the roll-out of the Deposit Return Scheme (DRS), which goes live in Northern Ireland in 2027.
Coca-Cola HBC also produces and distributes Monster Energy; owns the premium spirits brand Finlandia Vodka; and is distributor for The Campari Group, Edrington, and coffee brands Costa and Caffé Vergnano on the island of Ireland.
Local community
Fitzpatrick highlighted that with over 850 employees across the Island of Ireland, Coca-Cola HBC plays a vital role in energising the local economy.
“Our commitment to the local Irish and Northern Irish markets is reflected in our sustained investment in our people, the communities we serve, and our strong portfolio of globally known, locally produced beverages.
“We are dedicated to supporting the advancement of local talent, enhancing the skills of our workforce, and supporting local businesses to drive opportunity and growth in the market.
“Our long-standing business on this island emphasises our commitment to supporting the development of a stronger local economy for our customers, people, and communities.”
Vast experience
Fitzpatrick’s previous roles include sales director for the island of Ireland operations from 2020-2023, and commercial director for the Irish Football Association (IFA) from 2018-2019.
Fitzpatrick is currently the vice president of the Northern Ireland Food and Drink Association.
Read more: Coca-Cola HBC delivers ‘strong’ first half, as it ‘navigated challenging environments’
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