Cuppa from S&W Wholesale causing a stir within coffee-to-go!
Offering serves up a rich blend of Central American, Indonesian and African origin beans
Print22 September 2022
S&W Wholesale’s exclusive coffee brand Cuppa is starting to cause quite a stir in the coffee-to-go market within the convenience sector.
With its rich blend of Central American, Indonesian and African origin beans the coffee offers a nutty, smooth taste finished off with a sweet profile on the palate. The coffee is high grown and has a fine balance of wet, dry and honey processes to really bring out the taste.
It’s certainly proving popular amongst the Irish consumer with over 40 Cuppa sites now opened around the country. Situated within S&W’s convenience store brand, Nearby; there has been a number of new installs of the coffee machine recently in Nearby Tallaght, Kevin St, Clonee, Inchicore and Portobello with over 20 more earmarked for opening before year end.
The Cuppa brand is also going through an evolution phase with investment from S&W Wholesale in bringing to life its loyalty scheme, social media and how Cuppa can feature at local events.
“We are moving Cuppa Coffee to a whole new level,” said brand marketing lead, Daniel Comiskey.
“The growth of the brand alongside our Nearby stores has been phenomenal with retailer feedback and customer taste sampling being very positive. We want to evolve the brand and reach new customers who want the perfect Cuppa when on the go or meeting up with friends.”
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