Cool treats, hot sales
Ice cream sales are set to soar as consumers look for cool respite as the summer season sets in. Donna Ahern reports
Print24 April 2025
According to the latest Euromonitor report, ice cream in Ireland in 2024 is recovering, having been one of the snack categories most severely impacted by inflationary pressures. The data indicates that the heightened cost of milk, sugar, and cocoa—key ingredients in ice cream production—led to high single-digit price increases in 2023, causing retail volume sales to decline. However, 2024 brings a more promising outlook as price increases are significantly lowered amid the easing of milk costs, although sugar and cocoa prices continue to rise.
With warmer weather just around the corner, now is the perfect time for retailers to seize the opportunity and stock up on both new and established ice cream brands. Offering a diverse range of flavours will cater to the growing demand as consumers are eager to indulge in refreshing treats during the sunny season. New and innovative flavours will capture the attention of adventurous customers, while familiar favourites provide a sense of comfort and reliability. By preparing early, you can take full advantage of the upcoming ice cream boom, attracting a wider range of customers and driving sales.
Retailers should also focus on the importance of variety, keeping in mind that consumers are increasingly seeking premium products, low-calorie options, and indulgent treats alike. Stocking a variety of brands, from well-established names to exciting new entrants, ensures you cater to all customer preferences, boosting foot traffic and ensuring a successful season ahead.
A multisensorial experience
Magnum Utopia Double Cherry
Magnum Utopia Double Hazelnut
Magnum introduces the new Utopia range an all-new multisensorial experience – a deliciously unique marbled ice cream.
The visually disruptive marble pattern allows consumers to take their pleasure beyond, with a unique bite and flavour each time.
Revel in the sumptuously indulgent comfort of Magnum Double Hazelnut, with ripples of hazelnut flavour and caramel almond flavour ice creams and a rich, luscious, salted hazelnut sauce. It is encased in a thick white cracking chocolate combined with salted caramelised hazelnut, almond and pistachio pieces.
Magnum Double Cherry provides an intense and vibrant combination of sweet and sour berries. With blackcurrant-raspberry and cream flavour ice creams at its core, the marbled ice cream is then drizzled in sour cherry coulis sauce and coated in the iconic, smooth cracking Magnum milk chocolate and crunchy berry flavour sugar pieces.
Available in an impulse single stick and in a three X 85ml multipack in stores nationwide.
The ice cream of ice creams
Häagen-Dazs, also known as ‘The Ice Cream of Ice Creams’ brings a spoonful of indulgence with every mouthful. To create this luxurious and creamy ice cream, a unique blending technique is used to combine four simple and classic ingredients: fresh cream, milk, eggs, and sugar. Häagen-Dazs ice cream is made with the highest quality real ingredients, no artificial flavours or colours and no sweeteners. Try the top sellers Vanilla, Salted Caramel or Cookies & Cream Ice Cream to see for yourself.
Alternatively, choose a multipack of ice cream mini tubs and try all the flavours! The Minicup Collection Multipacks provide a selection of four delicious flavours, perfect for sharing.
Häagen-Dazs pints are available in retailers nationwide. Mini Cup Collection Multipacks are currently available in Dunnes Stores and Tesco.
Boost your business with seamless, profitable solutions
In today’s fast-paced business world, innovation is key to staying ahead. At Smooch Ice Cream, it understands that success is about more than just offering a sweet treat; it’s about delivering an experience that leaves a lasting impression. Its soft-serve ice cream isn’t just a product; it’s an opportunity to create moments of indulgence that keep customers coming back for more. When you partner with Smooch, you’re offering an experience that makes it special for your customers.
Why do retailers love working with smooch?
It’s simple: Smooch makes it easy. With Smooch Ice Cream, you’re not just adding soft serve to your menu; you’re adding a hassle-free, fully managed solution that elevates your offering. From installation to staff training, product supply to maintenance, we handle all the details so you can focus on what matters most: your customers and boosting profits. With our expert support, there’s no need for maintenance worries or operational challenges. We take care of everything.
Innovation at the core
At Smooch, innovation is at the heart of what it does. With ongoing menu development, it introduces new flavours and seasonal specials that resonate with current trends and customer preferences. It’s newly launched viral Dubai Chocolate flavour is a testament to its ability to capture market excitement and deliver unique taste experiences that drive sales and customer satisfaction.
Big events, big opportunities
2025 is shaping up to be a year of growth and excitement for Smooch. In addition to its ongoing menu innovation, it has some exciting events lined up throughout the year. It is ‘thrilled’ to hint at the upcoming expansion of the Smooch brand: Smooch Açaí. Set to roll out next month in select locations nationwide, this new concept will bring a fresh and exciting dimension to its brand. Stay tuned for more details as it continues to innovate and enhance the Smooch experience.
The Smooch advantage: Brand presence and value for your business
With nearly 200 locations across Ireland and expanding into the UK, its brand presence speaks volumes. As the number one concession in Ireland, Smooch’s reputation adds instant credibility to your offering. When you partner with Smooch, you’re not just adding ice cream to your menu; you’re tapping into a proven brand that customers know and trust.
By incorporating Smooch into your store or online platform, you’re offering a premium product that enhances your overall customer experience, helping you build brand loyalty and ultimately boosting revenue. Our commitment to seamless service and continuous innovation ensures that your business stays ahead of the curve, bringing more value to your customers and driving consistent growth.
Make it special with Smooch Ice Cream
Whether it’s our ever-evolving menu, exciting new flavours, or hassle-free solutions, partnering with Smooch is the key to offering an exceptional ice cream experience. Join the brand in making 2025 the year of growth, innovation, and unforgettable moments for your customers. With Smooch, you’re not just serving ice cream – you’re making it special.
The smart choice for retailers
As a smart retailer, you understand that the right partnerships are key to unlocking success. Smooch isn’t just another ice cream brand; it’s a powerful tool for growth and innovation, with the potential to transform your business.
I Scream: Ireland’s favourite treat!
The introduction of BWG Foods’ I Scream concept to the convenience retail industry in 2017 was in direct response to a growing preference for high-quality, ethically sourced dairy products among Irish consumers. Coupled with an emerging demand for premium and indulgent offerings, BWG’s I Scream concept is a turnkey solution designed to help retailers across the Spar, Eurospar, Mace, Londis and XL networks capitalise on this opportunity.
I Scream offers a diverse and complete range of ice-cream products, including cones, tubs, sundaes, and milkshakes. This compact ice-cream parlour provides a wide variety of flavours and toppings, catering to evolving consumer trends, which will feature in this year’s seasonal limited time offers, driving footfall and repeat purchases. The novelty factor associated with the Limited Time Offers leans into the consumer desire for new experiences, their willingness to indulge themselves on special occasions, and responds directly to a trend for a wider variety of ice cream made with high quality ingredients.
The I Scream concept enhances the in-store experience with its eye-catching design and ease of maintenance. Retailers can customise their I Scream setup with additional equipment such as microwaves and crepe warmers. They can also avail of comprehensive support to ensure success, including POS merchandising, digital content, and staff training.
I Scream is not just a dessert; it’s an experience and a high-margin opportunity for retailers to help them thrive during the summer season. 2025 will see I Scream continue to roll out across the BWG network of stores, as the brand grows from strength to strength.
New flavours, ideas, packaging are key
It very easy to disrupt and tempt ice cream shoppers, notes Shopper Intelligence
Ice cream over-indexes for being impulsively purchased instore. It is less likely to be on the shopping list like many ‘treat’ categories. According to Shopper Intelligence, the good news is it is very easy to disrupt and tempt ice cream shoppers. Often just seeing the category is enough of a trigger to buy – so visibility and secondary display are key. NPD also plays a role here – new flavours, ideas, packaging can all encourage shoppers to spend more. One thing to watch out for is the ‘ease of shop’. Are you letting shoppers down at the last step with poor layout and availability? Ice cream shopper satisfaction scores seem to suggest so.
Silver Pail innovates to create new ice-cream lines for Tesco
Vanilla ice cream
A brand new Tropical and Vanilla ice-cream tub, crafted by Silver Pail for Tesco, has just landed on the shelves of the retailer’s 183 stores across the country. This exciting innovation showcases premium products made with the finest Irish cream sourced from local farms.
As Ireland’s largest ice-cream maker, the Cork-based Silver Pail has been Tesco’s trusted own-label partner since 2020. They supply a diverse range of tub, block, and pint-sized ice-cream products to Tesco stores nationwide, as well as through Tesco’s market-leading online shopping service.
The latest range update follows the signing of a contract extension late last year between Tesco and Silver Pail, valued at an estimated €3.5 million.
Joe Manning, commercial director at Tesco Ireland, expressed his delight at the strengthening partnership with Silver Pail. “This partnership with Silver Pail reflects our strong focus on supporting Irish suppliers, Irish agri-food, and the Irish economy,” he said. “This contract extension is good news for local farmers, the local economy, and for our customers around Ireland, who can continue to enjoy products of exceptional quality and provenance.”
Located in Ireland’s renowned Golden Vale, Silver Pail uses the finest creams from dairy farms in this world-class dairy farming region.
Silver Pail Director Paul Condon emphasized the importance of the partnership with Tesco. “We have been working with Tesco for the past five years, and this latest contract extension is a significant addition to our business,” he said. “It helps us secure the jobs of our local workforce and supports many local and Irish suppliers.”
Products made by Silver Pail for Tesco include:
- Tesco Finest Irish Sea Salted Caramel ice cream 500ml
- Tesco Finest Chocolate Hazelnut ice cream 500ml
- Tesco Finest Mascarpone & Raspberry Ice Cream 500ml
- Tesco Finest Madagascan Vanilla ice cream 500ml
- Tropical and Vanilla ice cream 900ml tub – core range
- Tesco Protein Salted Caramel 500ml
- Tesco Protein Raspberry Ripple 500ml
Cadbury ice cream launch two irresistible ice creams for 2025
Introducing the newest additions to the Cadbury ice range: Cadbury Dairy Milk Mint Stick and Cadbury Crunchie Tub.
Cadburys ice cream has rapidly grown into a standout within the category. Building on this momentum international ice cream company Froneri is excited to unveil two new Cadbury ice cream launches for 2025 in the stick and tub category. The new creations, packed with indulgent Cadbury inclusions are set to appeal to a broad family audience.
As the demand for handheld and snacking continues to soar, Cadbury remains at the forefront of this growing trend. Ice cream snacking occasions have increased by 30% over the past 10 years driven by busier lifestyles and the need for quick, delicious treats. We’ve also seen an increase in consumers treating themselves with indulgent ice cream more frequently, with Cadbury sticks and tubs both growing ahead of the market in each respective sector. The snacking trend shows no signs of slowing, and in response to growing consumer demand, Cadbury Ice Cream is set to capitalise on this momentum with its latest product launches for 2025, perfectly timed to meet the ongoing desire for indulgent, convenient treats.
According to Shane Guest, country manager, Froneri Ireland: “The exceptional quality of our products has earned the trust of consumers, becoming the most consumed brand at family occasions with some of the highest repeat rates in the category. As we look ahead to 2025, we are thrilled to unveil the launch of two exciting new lines poised to further elevate our best-selling range. With Cadbury’s unmistakeable taste and the increasing demand for snacking, these irresistible treats are sure to disappear fast.”
Dairy Milk Mint Stick – Impulse (90ml) & Multipack (4x90ml)
Cadbury Dairy Milk Mint
The newest flavour to join Cadbury’s portfolio is the Dairy Milk Mint Stick (4x90ml). Research highlights that Cadbury consumers show high appeal for a mint flavour addition to the Cadbury range, and mint flavoured SKUs in the ice cream category rank in the top half of the category when ranked on loyalty rates3. Combining a creamy mint ice cream swirled with Cadbury Dairy Milk chocolate with a hint of mint, the Dairy Milk Mint Stick is encased in a Cadbury Dairy Milk chocolate coating with mint crisp pieces adding an extra layer of indulgence.
Cadbury Crunchie Tub (425ml)
Cadbury Crunchie
Cadbury Crunchie ice cream sticks boast a strong repeat purchase rate and the new tub format is set to continue that trend. This honeycomb ice cream includes honeycomb & Cadbury Dairy Milk chocolate pieces with a luxurious Cadbury Dairy Milk core centre delivering an indulgent experience.
Cadbury ice cream will continue to be supported by a major advertising campaign to support the new launches, including a TVC campaign to inspire those special Cadbury moments.
Oreo Ice Cream set to boldly extend range for 2025
Introducing the Oreo Ice Cream Sandwiches and Oreo Mini Sticks Multipacks
Capitalising on significant growth momentum over the past two years, Oreo Ice Cream will expand its portfolio in 2025 with two new exciting products, broadening its reach while also unveiling a refreshed packaging design across its ice cream portfolio for 2025. The new look aligns with global territories, delivering a modern cohesive appearance that enhances on shelf visibility through effective brand blocking. This bold redesign strengthens Oreo’s presence, ensuring the brand stands out in an increasingly competitive market.
Oreo Ice Cream Sandwiches
Oreo Ice Cream Sandwiches
Since its launch into the market, the Oreo ice cream sandwich has continued to grow in demand, and has become one of the best-selling lines in the Impulse ice cream category. Now, for the first time, one of the best handheld ice creams in the market will be available as part of a multipack, to appeal to the younger millennial snacking audience.
Consisting of delicious creamy ice cream with Oreo cookie pieces inside, the ice cream is sandwiched between two cookies, the Oreo ice cream sandwich brings to life the same pleasure those experience when eating the classic cookies. The move into a multipack will allow customers the joy of enjoying the best-selling ice cream at home. Oreo Ice Cream Sandwiches are now available in stores nationwide.
Oreo Ice Cream Mini Sticks
Oreo Ice Cream Mini Sticks
Building on the success of the Oreo ice cream sticks in 2024, the brand is expanding its lineup with the introduction of the new Mini Sticks to the portfolio. providing a fun and shareable option, perfect for the entire family to enjoy.
The Oreo Mini Sticks include a creamy vanilla ice cream with Oreo cookie pieces inside the mix, with a unique coating of crushed Oreo cookies. Oreo Mini Sticks are now available in stores nationwide.
Commenting, Shane Guest, country manager, Froneri Ireland, said: “2025 is shaping up to be a pivotal year for Oreo Ice Cream, with not just two exciting new product launches, but also a packaging refresh that elevates the Oreo brand to a more modern and dynamic level. As one of the fastest-growing established brands in the ice cream category, Oreo is unveiling a bold new-look featuring striking typography and hero imagery purposefully designed to grab customer attention and create greater impact on the shelves through brand blocking. This relaunch will fuel strong growth in 2025, supported by a multi-channel, digital, integrated campaign to target a younger millennial audience and reinforce Oreo’s leadership in the ice cream category.”
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