Circle K announces support for Tokyo 2020 Olympic and Paralympic hopefuls
Circle K, in partnership with the Olympic Federation of Ireland and Paralympics Ireland, has launched the "Here for Ireland" initiative, aimed at supporting atheletes in Team Ireland ahead of the 2020 Olympic Games in Tokyo.
29 October 2019 | 0
Circle K customers can now show their support for Ireland’s Olympic hopefuls by simply scanning either the Circle K app or their Play or Park loyalty tag in-store. In so doing, they will automatically generate digital coins, which Team Ireland athletes can then use to fuel their journey to Tokyo.
Athletes who sign up to the initiative can use the digital coins to redeem complementary Miles fuel at all 410 Circle K service stations, as well as food or refreshments at any of the participating Circle K stores between now and the Tokyo 2020 Games. It is estimated that approximately €250,000 worth of digital coins will be generated over the course of the initiative, all of which will be shared evenly amongst Team Ireland hopefuls.
Sixty Olympic and Paralympic hopefuls from around the country have already signed up to the ‘Here for Ireland’ initiative including Ellen Keane, Brendan Boyce and Sanita Puspure.
Also showing their support for ‘Here for Ireland’ are the initiative’s official launch ambassadors, Irish athlete and Olympic hopeful, Ciara Mageean; Irish Olympic champion from the 1992 Summer Games, Michael Carruth; and Circle K’s para athlete ambassadors, Jordan Lee and Nicole Turner.
Speaking at the launch, Ciara Mageean said that athletes make many sacrifices – physical, emotional and financial – as they strive to achieve Olympic glory. “Circle K’s Here for Ireland initiative will have a hugely positive impact on all Team Ireland athletes,” she said, “as the digital coins generated by Circle K customers will fuel our journey, quite literally, to Tokyo.
“On behalf of Team Ireland,” Mageean added, “I’d like to encourage consumers to get involved and show their support by simply scanning the Circle K app or their loyalty tag every time they shop at Circle K.”
To celebrate the launch of ‘Here for Ireland’, Circle K has announced a weekend of activity at its Donnybrook, Dublin 4 forecourt on Saturday 2 and Sunday 3 November to coincide with the Ireland v Canada Women’s Olympic hockey qualifier in Energia Park. Supporters travelling to the qualifier can avail of complementary hot beverages when they sign up to Play or Park.
For more information, visit circlek.ie for details and follow Circle K Ireland on Facebook or @circlekireland on Twitter.