Fyffe’s Fit Squad initiative shortlisted for European Awards

Fyffes is working to fight combat childhood obesity through its ‘Fit Squad’ initiative

Irish fruit importer Fyffe's has been named as one of 62 finalists shortlisted from seven countries at this year’s IMC European Awards for Integrated Marketing Communications.

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29 October 2019 | 0

Fyffes Fit Squad initiative has been shortlisted at the IMC European Awards for Integrated Marketing Communications.

The finalists, all winners in their national competitions, were selected by a panel of almost 40 leading industry professionals across Europe followed by a jury of Integrated Marketing Communications Council members in Brussels recently. The overall winners will be announced in December.

Meanwhile, earlier this year Fyffes ‘Fit Squad’ was awarded the top honour for ‘Best Use of Experiential Marketing Within A Budget of €30,000’ at the annual APMC Awards, hosted by the representative body for organisations involved in the promotional marketing industry in Ireland.

‘Fit Squad’ Programme

Developed by TITAN Experience – in conjunction with Irish health and fitness expert Tom Dalton – the main purpose of each unique 40-minute session is to demonstrate to young people in schools and clubs throughout the country how they can increase their physical activity.

Since its inception, Fyffes ‘Fit Squad’ initiative has visited some 145 schools and seen over 14,000 children participate in 290 interactive sessions across 29 counties throughout Ireland, north and south.

Schools and sports clubs interested in participating in the project should visit www.fyffesfitsquad.ie.

 

 

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