Cheerios Childline Breakfast partnership raises millions for ISPCC
Nestle has marked 16 years of its partnership with the ISPCC which, through the Cheerios Childline Concerts and other events, has raised almost €8m in vital funds for the charity's services.
30 April 2019
Nestlé Cereals Ireland and ISPCC Childline have marked the success of the Cheerios Childline 16 year partnership, which in its final year brings total funds raised to a phenomenal €7.724 million for ISPCC Childline. With thanks to Cheerios support, Childline, Ireland’s only 24-hour listening service for children and young people, answered its 7 millionth call in 2018.
The partnership commenced in 2003 with the sponsorship of the Cheerios Childline Concerts, which welcomed national and international superstars to Dublin over 11 years and saw a huge €5.34 million raised for Childline. Robbie Williams, Westlife, Girls Aloud, The Script and Olly Murs were among the artists to perform at sold-out audiences at the event, which raised funds and awareness for the service which relies heavily on corporate and public support.
Cheerios extended its partnership with ISPCC Childline in 2005, by becoming sponsor of the Cheerios Childline Breakfast. The campaign saw thousands of breakfasts hosted in businesses, community groups, organisations, schools and crèches across the country, to raise much-needed funds for Childline. In addition, hundreds of volunteers gave up their time by selling goody bags in shopping centres as part of the Cheerios Childline Goody Bag Roadshow. In total, the Cheerios Childline Breakfast campaign has raised over €7 million for Childline and had a significant impact on children’s lives.
Speaking at the presentation, Commercial Planning and Marketing Manager of Nestlé Cereals Ireland, Jennifer Walsh said the company is delighted that its partnership over the past 16 years with ISPCC Childline has raised such significant funds. “We have marked many milestones throughout our relationship with Childline,” Walsh said, “and knowing that the funds raised throughout the years have played a vital part in ensuring that Ireland’s only 24-hour listening service for children was there to listen every night and day, has given us a great sense of pride today.”