Kerrygold reaches €1bn annual retail sales value
Kerrygold, the iconic Irish brand owned by Irish dairy farmers, has exceeded €1 billion annual retail value - the first Irish food brand to reach this milestone, making it our most successful export.
30 April 2019 | 0
Kerrygold has for the first time exceeded €1 billion in annual retail value, a significant milestone that mades it Ireland’s most successful food export. The news was offically anounced at a special lunchtime event hosted by Ornua Foods’ MD Róisín Hennerty and Minister for Agriculture, Food & the Marine, Michael Creed, at the ‘Kerrygold Kitchen’ in Ornua HQ in Dublin city centre.
The Kerrygold brand was founded in 1962 by Sir Anthony O’Reilly, CEO of what was then called An Bord Bainne. His objective then was to establish Kerrygold as a premium brand, befitting the rich quality of Irish milk. Its phenomenal global success over the following six decades is attributed to farming families’ commitment and dedication to producing the best quality milk in the world, coupled with state-of-the-art production facilities and an ambitious, focused brand strategy.
In all that time, Kerrygold’s recipe has not changed!
7.5m packets of Kerrygold butter are sold weekly worldwide; it is the number two butter brand in the USA and the number one butter brand in Germany, as well as being the fastest-selling branded product on German supermarket shelves.
“The Kerrygold brand is an amazing asset for Irish dairy farmers,” said Minister Creed at the event, “and its promotion of Ireland’s unique grass-fed credentials has been instrumental in enhancing Ireland’s reputation around the world. Reaching this milestone is a significant achievement for Kerrygold, and Ornua, who have not only contributed economically to Ireland but have also played their part in supporting our vibrant rural community and building opportunities in markets all over the world.”
Meanwhile, Róisín Hennerty said that the announcement represents a special day for the dairy industry. “While Kerrygold holds a unique place in the hearts of the Irish people,” she said, “we are especially proud that the brand has captured the hearts and imagination of consumers all over the world. The future is bright for Kerrygold. Our unique connection to our consumers coupled with our way of farming and our members’ expertise will drive the next generation of success.”