Celtic Pure teams up with Legacy Consultants
Celtic Pure, the spring water brand based in Co. Monaghan, has appointed influential sports marketing and PR firm Legacy Consultants as its lead agency in a three-year marketing campaign.
Print5 March 2018
Spring water brand Celtic Pure has announced plans to roll out a €1.3m marketing and communications plan over the next three years, in conjunction with Legacy Consultants. The leading sports PR and marketing firm was chosen as the lead agency following a pitch process.
The first step in the partnership is the #PureMoments campaign which launched last month, aiming to highlight the product’s resonance with Irish families.
Legacy Consultants has devised their new #PureMoments communications campaign which launched last month and will highlight the moments that are resonating with families across Ireland.
Padraig McEneaney, CEO Celtic Pure said he is looking forward to advancing the new campaign with the agency. “Legacy Consultants bring with them a broad range of depth and experience at a senior level,” McEneaney said, “which will contribute to the future development of our brand in the Irish market.
“We know and trust the team from working with them over the years, and we are looking forward to building exciting plans with them over the next three years,” he said.
Legacy Consultants was founded in 2012 by brothers Bernard and James Brogan in 2012, and has already been successful in building the Celtic Pure’s presence in the consumer market over the past three years. The agency was also instrumental in negotiating the brand’s sponsorship of the FAI and Monaghan GAA.
“It’s an exciting time for both Legacy Consultants and Celtic Pure Water,” said commercial director Bernard Brogan, as we look forward to working even more closely together as their chosen agency. We have forged a great working relationship over the years, which I am proud to say, saw both companies grow and prosper. We plan to continue the good work to deliver even better and more innovative communications over the coming years.”
Legacy Consultants’ other clients include Littlewoods Ireland, Volkswagen, AIG, John West and Gourmet Food Parlour.
For further information, visit www.legacyconsultants.ie.
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