SuperValu announces three new stores for 2018
SuperValu has held its annual national conference in Killarney, at which it announced plans to open three new stores in 2018, thereby creating more than 200 new jobs.
5 March 2018
SuperValu took the opportunity of its annual national conference last week to announce three new stores for 2018, which would result in more than 200 new jobs in local areas around Ireland. Along with these new stores, the locations of which are yet to be made public, 50 store revamps will take place across the network in a €40m investment programme.
The grocery retailer – Ireland’s second-most popular – also revealed that its sales total for 2017 reached a record €2.7bn.
SuperValu says its commercial plan for 2018 also includes a continuing focus on delivering a combination of value, customer service and and quality fresh food in its stores. Already this year, more than €9m worth of price cuts have been applied to its own-brand products. SuperValu’s range was the winner of 31 Great Taste awards in 2017, more than any other retailer.
“Despite a highly competitive grocery market, SuperValu continues to grow,” said SuperValu MD Martin Kelleher at the national conference. “Our focus for 2018 will be to build on this momentum by continuing to deliver the best combination of value, customer service and quality fresh food in the market.
“By differentiating ourselves from the competition, particularly through our unrivalled commitment to Irish suppliers, SuperValu will continue to be a destination shop as we have products on shelf that cannot be bought elsewhere,” he said.
Another milestone for SuperValu this year will be for it to become the first retailer to rollout autism friendly stores across its network. The initiative will see a commitment to making Autism Friendly shopping times available in more stores, with additional supports such as de-sensitisation of store sounds and autism friendly trolleys which were developed by a SuperValu employee.
The company has also rolled out new promotional mechanics like its SuperValu Seven Fruit & Veg offer, with big savings on seven types of fruit and vegetables every week. The new promotion, which has already proved to be highly popular with shoppers, is part of a wider SuperValu strategy to make wholesome healthy food more accessible and affordable.
“SuperValu has been ideally placed to take advantage of a heightened interest in health and food provenance,” Kelleher said, “due to our leadership in fresh. We bring the best of fresh, quality Irish produce to consumers with a tailored, local offer in every store. We have butcher counters in store and our fresh meat is 100% Irish, so we lead the market in terms of quality food that consumers can trust.”
SuperValu currently has 217 stores nationwide, and employs more than 14,500 people.