C&C Gleeson adds Corona Extra and Corona Light to portfolio
Acquiring exclusive distribution rights to Corona presents a fantastic opportunity for C&C Gleeson to expand its trade reach
19 February 2015
C&C Gleeson has expanded its beer portfolio, adding one of the world’s leading beer brands to its range and becoming the exclusive distributor of Corona Extra and Corona Light in Ireland.
Speaking about the new addition to the C&C Gleeson stable, Laura Faulkner, brand manager for Corona said: “Corona leads the ‘Sunshine Beer’ category around the world and is a brand we have always admired and respected, so it’s a particularly welcome addition to our business.
“In terms of growing the C&C Gleeson business, acquiring exclusive distribution rights to Corona presents a fantastic opportunity for us to expand our trade reach, offering customers across the island of Ireland an extended collection of some of the most popular drinks brands not only in Ireland, but globally.”
Having added Corona to the mix, C&C Gleeson is now Ireland’s third largest distributor to the trade and the company will support its new star performer with a raft of marketing activity.
The announcement means that C&C Gleeson is now managing three of the top ten beer brands in the world, as Corona joins Stella Artois and Brahma, which are already in the C&C Gleeson portfolio.