Launch of the Support Your Local 2015 campaign
Support Your Local is about highlighting the positive social and economic impact that the drinks and hospitality industry has in Ireland
19 February 2015
Members of the Irish drinks and hospitality industry have today (19/02/15) launched the Support Your Local 2015 campaign.
The campaign highlights the significant financial and social contribution made by the Irish drinks and hospitality industry.
At the launch event, the Support Your Local 2015 Policy Document was released, outlining the five pillars on which businesses across the country in the hospitality and drinks industry can thrive: tourism and hospitality; competitiveness; economic contribution; communities and addressing alcohol misuse.
Bart Storan, campaign manager Support Your Local said: “Support Your Local is about highlighting the positive social and economic impact that the drinks and hospitality industry has in Ireland. This is an industry that creates 92,000 jobs across the country, supporting 12,000 farm families. By saying ‘Support Your Local…’ we are talking about supporting your local farmers; supporting your local distillery; supporting your local pub, restaurant, hotel or independent off-licence; and supporting your local community.”
According to Noreen O’Sullivan, owner of Rocky O’Sullivan’s in Nenagh, County Tipperary and President of the VFI said:
“Failte Ireland research has shown that the pub is the number one reason why people come to Ireland, while listening to music in the Irish pub is the number one reason tourists would return. As well as this, the Irish pub plays a hugely important role in rural Ireland, offering a focal point for community life. Through ‘Support Your Local…’ we are calling on the government to support the drinks and hospitality sector by highlighting five key pillars for success, including the establishment of a taskforce on the future of the rural pub.”
The Support Your Local campaign is supported and funded by the Drinks Industry Group of Ireland. All members of the group – including suppliers, pubs, restaurants, hotels and independent off-licences are enthusiastically asking people to recognise the massive contribution that the industry makes to local communities across Ireland.