Cadbury Dairy Milk Bubbly

Dairy Milk Bubbly

Cadbury Dairy Milk has launched its latest addition - a large block bar made with aerated Cadbury Dairy Milk chocolate called Cadbury Dairy Milk Bubbly

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Brand Central

This January, Cadbury Dairy Milk will unveil the latest addition to its range; the unique and innovative Cadbury Dairy Milk Bubbly is a large block bar made with aerated Cadbury Dairy Milk chocolate, replacing the traditional square blocks with a fun and playful bubbly shape. To give extra choice, two variants will be available from launch: Bubbly Milk Chocolate (90g) and Bubbly Milk with White Chocolate Bubbles (100g).

Primarily targeted towards young female adults, looking for a moment of indulgence away from their daily routine. The bar will launch in stores across Ireland in late January and will be supported by in-store sampling highlighting the irresistible taste of Cadbury Dairy Milk Bubbly. The two variants will be available in specially designed prefilled hods to create greater standout in-store. The launch will coincide with a new instalment of the most successful Cadbury Dairy Milk campaign ever, the Taste Campaign, featuring a return of the hugely successful Cadbury Dairy Milk TV ad first launched in September 2011.

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