Jacob’s kicks off major sampling programme. Why Not?
Jacob's new range of indulgent snack bars Why Not? are ideal for health-conscious consumers as each bar contains less than 100 calories
Print16 January 2012
January is a key time for healthy eating and getting back on track after the excesses of the holiday period. Jacob’s new range of indulgent snack bars Why Not? are an ideal treat as each bar contains less than 100 calories.
There are three variants in the range, Fruit & Nut, Chewy Chocolate and Chocolate & Orange. The packaging was designed to appeal to females and has very high shelf standout. The bars are packed in eye catching boxes of six with a recommended RSP of €2.79.
The Why Not? launch will be supported with a strong nationwide sampling programme including giving a free bar in the January issues of Woman’s Way, Irish Tatler and U magazines. 150,000 consumers will also be targeted with money off coupons.
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