Cadbury Big Race bar sprints onto shelves
Cadbury continues to develop its Spots v Stripes campaign through the launch of a new race-themed chocolate bar
19 April 2011
As part of the Cadbury Spots v Stripes campaign, Cadbury has developed the new limited edition Big Race bar (RRP E0.80), a crispy wafer bar with cocoa crème and biscuit pieces covered in Cadbury milk chocolate. Big Race bars also feature an on-pack promotion whereby consumers can enter an online code found inside its wrappers. Whoever enters the code the fastest will be awarded a Guinness World Record.
In addition to the Big Race bar, there will be event digital and PR activity with Cadbury laying down four online challenges and five offline challenges, which offer consumers the chance to become Guinness World Record holders and prove that they are incredibly fast at everyday tasks like typing, coin stacking and bed making.