Brennans and Folk Wunderman Thompson welcomed home 850,000 Dublin Airport passengers this Christmas 

Artwork at Dublin airport features quintessentially Irish messages including ‘Fáilte Abhaile,’ and ‘Home at Last'


Brand Central

11 January 2022

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Brennans and Folk Wunderman Thompson celebrated the magic of coming home this Christmas with a warm welcome home for passengers arriving at Dublin Airport.

The family favourite brand, which took over Dublin Airport out of home (OOH) outlets from the walkway to baggage reclaim and the terminal carparks, went live on 13 December 2021 to welcome home arrivals, and remained in place until the New Year to ensure that all travellers coming home for the festive season were greeted by a familiar face and a reminder of home.

The iconic Brennans packaging is front and centre of the artwork and features quintessentially Irish messages including ‘Fáilte Abhaile,’ and ‘Home at Last.’ Digital videos shared simple yet tasty  family favourite uses of Brennans, including cheese toasties, hot buttered toast and turkey and sandwiches, serving as a reminder that ‘Christmas is Better with Brennans,’ and making arrivals feel at home.

“There are few brands that hold the same nostalgic value of home in Ireland that Brennans Bakeries do,” said Karl Waters, creative partner, Folk Wunderman Thompson. “We used Brennans’ iconic branding to ensure all those landing home at Dublin Airport this Christmas, were greeted with a familiar face.  For many, this journey home for Christmas has been a long awaited, with Covid-19 cancelling travel plans over the past year.”

“Brennans Bread is an iconic Irish brand and part of the fabric of many Irish households on a daily basis and is particularly loved at Christmas, as families and loved ones reunite after a long time apart,” added Ivan Hammond, head of marketing at Brennans. “Spending time away from home makes the little things so much more important. We’re proud that Brennans is a firmly established favourite at Christmas, and grateful that we had the opportunity to make their trip home a memorable one from the very start.”



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