Bored of breakfast? One in five Irish people eat same breakfast for five years+
In a bid to renew Ireland's enthusiasm for breakfast, Alpro has teamed up with The Daly Dish for a delicious pop-up Breakfast Bar for one weekend
2 February 2024
AT A GLANCE: RESEARCH FINDINGS
- One in five Irish people have eaten the same breakfast for five years or longer*.
- 44% have the same thing for breakfast on repeat because it is part of their routine and 22% admitted they are a creature of habit and don’t know what else to have.
- Despite three quarters of people saying they look forward to breakfast, 48% are lacking breakfast inspiration and said they are more adventurous at dinner time.
- 57% of Irish people want to be more adventurous or add a flavour twist to their morning meal.
In a new survey released by Alpro, it has been revealed that while Irish people are a nation of breakfast lovers, with three-quarters (75%) looking forward to their morning meal, it is unfortunately one of the most boring.** In fact, one in five Irish people have eaten the same breakfast for five years or longer every day with little to no variation.
As a nation, we seem to be going through the morning motions and 44% of those surveyed said the reason for having a repetitive breakfast is because it is part of their routine, with 22% admitting they are a creature of habit and don’t know what else to have. Our top breakfast options include toast (40%), cereal (34%), porridge (29%) and eggs (21%) with tea (33%) and coffee (29%) high on the agenda as well.
It seems that Irish people are lacking inspiration and, in a bid to help people add some variety to their breakfast and try new tastes, Alpro has teamed up with bestselling cookbook authors, Gina and Karol Daly of The Daly Dish, for a delicious pop-up Breakfast Bar, where they are currently serving tasty breakfast options until 4 February at 105 Grafton Street, Dublin 2.
With half of survey respondents (50%) saying they are more adventurous at dinner time than with breakfast, the pop-up will provide lots of breakfast inspiration and show them how to make their mornings a whole lot more exciting by just making some small changes.
“We are absolutely delighted to team up with Alpro to provide people with innovative ways to reimagine their breakfast and make their mornings a little bit more exciting,” said Gina and Karol of The Daly Dish.
“Alpro products effortlessly elevate breakfasts from ordinary to extraordinary, bringing new flavours and tastes into your morning routine. We are shocked by the survey result revealing that one in five people have been having the same breakfast for five years or longer, so we hope after the pop-up they will be inspired to break free of this culinary monotony!”
Lydia Cummins, junior brand manager, at Alpro added; “Breakfast doesn’t have to be boring. Our research has highlighted that Irish people could use a sprinkle of excitement at breakfast time. Introducing variety and whipping up new breakfast recipes can transform those dreary mornings into something truly delightful. Starting your day, the Alprolicious way with a tasty breakfast can set you up for success.”
The pop-up will is now open to the public, since Wednesday 31 January until Sunday 4 February for the following opening times:
- 2 February: 8am – 8pm
- 3 February: 9am – 6pm
- 4 February: 9am – 6pm
Located at 105 Grafton Street, Dublin 2, D02 HN59, visitors can enjoy a free coffee and free breakfast. For more information, go to www.alpro.com/ie.
*(Source: All results from Alpro’s survey of 1,000 adults in Ireland who have a breakfast routine and was conducted in January 2024 by Onepoll)